{"title":"John C Bogle","description":"\u003cp\u003eDiscover the timeless wisdom of John C. Bogle, the father of index fund investing. Build a stronger financial future with his insightful guides – essential reading for any investor, novice or pro.\u003c\/p\u003e","products":[{"product_id":"common-sense-on-mutual-funds-book-john-c-bogle-9780471392286","title":"Common Sense on Mutual Funds","description":"NATIONAL BESTSELLER! \"Cogent, honest, and hard-hitting-a must read for every investor.\" -Warren E. Buffett Praise for Common Sense on Mutual Funds \"Invoking both Thomas Paine and Benjamin Graham, Jack Bogle outlines a supremely logical plan not only to better investors' returns, but to improve the whole fund industry. This isn't just the best book yet by Bogle, it may well be the best book ever on mutual funds.\" -DON PHILLIPS, President \u0026amp; CEO, Morningstar, Inc. \"Buffett cannot teach you or me how to become a Warren Buffett. Bogle's reasoned precepts can enable a few million of us savers to become in twenty years the envy of our suburban neighbors-while at the same time we have slept well in these eventful times.\"-PAUL A. SAMUELSON, Massachusetts Institute of Technology Department of Economics \"After a lifetime of picking stocks, I have to admit that Bogle's arguments in favor of the index fund have me thinking of joining him rather than trying to beat him. Bogle's wisdom and his commonsense way of explaining things make this book indispensable reading for anyone trying to figure out how to invest in this crazy stock market.\"-JAMES J.\nCRAMER, Money Manager and Senior Columnist for TheStreet.com \"Written in his characteristic forthright and visionary style, Bogle penetrates the myths and jargon to shed a powerful light on the central issues that confront every investor, no matter what their level of experience or sophistication.\" -MARTIN L. 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Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors – large and small – should instead read Jack Bogle’s \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e.” – Warren Buffett, Chairman of Berkshire Hathaway, 2014 Annual Shareholder Letter.\u003c\/p\u003e Investing is all about common sense. Owning a diversified portfolio of stocks and holding it for the long term is a winner’s game. Trying to beat the stock market is theoretically a zero-sum game (for every winner, there must be a loser), but after the substantial costs of investing are deducted, it becomes a loser’s game. Common sense tells us—and history confirms—that the simplest and most efficient investment strategy is to buy and hold all of the nation’s publicly held businesses at very low cost. The classic index fund that owns this market portfolio is the \u003ci\u003eonly\u003c\/i\u003e investment that guarantees you with your fair share of stock market returns. \u003cp\u003eTo learn how to make index investing work for you, there’s no better mentor than legendary mutual fund industry veteran John C. Bogle. Over the course of his long career, Bogle—founder of the Vanguard Group and creator of the world’s first index mutual fund—has relied primarily on index investing to help Vanguard’s clients build substantial wealth. Now, with \u003ci\u003eThe Little Book of Common Sense Investing,\u003c\/i\u003e he wants to help you do the same.\u003c\/p\u003e \u003cp\u003eFilled with in-depth insights and practical advice, \u003ci\u003eThe Little Book of Common Sense Investing\u003c\/i\u003e will show you how to incorporate this proven investment strategy into your portfolio. It will also change the very way you think about investing. Successful investing is not easy. 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