{"title":"Juliette Powell","description":null,"products":[{"product_id":"33-million-people-in-the-room-book-juliette-powell-9780137154357","title":"33 Million People in the Room","description":"Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks—and how you can, too.    Powell’s wide-ranging research, including coverage on Barack Obama's successful online strategy in his bid for the presidency, focuses on technology, media and gaming companies, leaders in fashion, beauty, publishing, finance, retail, event planning, and beyond. These powerful narratives illuminate the reality of doing business on today’s social networks as never before. Through them, Powell introduces new best practices, shows how to avoid crucial pitfalls, and helps you prepare for the newest trends in online social networking.    Drawing on the latest research, Powell connects the dots, uncovering the human dynamics and patterns that consistently underlie successful social networking initiatives. Along the way, she offers practical tools and advice for optimizing every stage of your own social networking initiative—from planning through measurement, and beyond.       Getting on, getting started, and making social networks work for you Defining and implementing your optimal social networking strategy    Leveraging the amazing power of the microcelebrity Achieving worldwide impact in the niche that matters to you   Transforming social and cultural capital into financial capital Be generous, build your trusted personal network—and discover all you get in return   Profiting from the knowledge you never knew you had Opening your organization’s own social networking channels— inside and out","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49624291213585,"sku":"GOR002980029","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49861921210641,"sku":"CIN0137154356VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50345228140817,"sku":"CIN0137154356G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50953717809425,"sku":"CIN0137154356A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52780710232337,"sku":"GOR011653228","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0137154356.jpg?v=1750876174"},{"product_id":"ai-dilemma-book-juliette-powell-9781523004195","title":"The AI Dilemma","description":"\u003cb\u003eThe misuse of AI has led to wrongful arrests, denial of medical care, even genocide-this book offers 7 powerful principles that business can use now to end the harm.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e AI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples.\u003cbr\u003e \u003cbr\u003e Four principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to any observer, not just the engineers working on them. People must be allowed to protect and manage their personal data. The biases embedded in AI must be confronted and reduced.\u003cbr\u003e \u003cbr\u003e The final three principles pertain to the organizations that create AI systems. There must be procedures in place to hold them accountable for negative consequences. Organizations need to be loosely structured so that problems in one area can be isolated and resolved before they spread and sabotage the whole system. Finally, there must be psychological safety and creative friction, so that anyone involved in softwaredevelopment can bring problems to light without fear of reprisal.\u003cbr\u003e \u003cbr\u003e Powell and Kleiner explore how to implement each principle, citing current best practices, promising new developments, and sobering cautionary tales. Incorporating the perspectives of engineers, businesspeople, government officials, and social activists, this book will help us realize the unprecedented benefits and opportunities AI systems can provide.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49752199037201,"sku":"NGR9781523004195","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50378705994001,"sku":"CIN1523004193G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50388449820945,"sku":"CIN1523004193VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1523004193.jpg?v=1751373714"},{"product_id":"ai-dilemma-book-juliette-powell-9781038763013","title":"The AI Dilemma","description":"\u003cb\u003eThe misuse of AI has led to wrongful arrests, denial of medical care, even genocide-this book offers 7 powerful principles that business can use now to end the harm.\u003c\/b\u003e\u003cbr\u003eAI holds incredible promise to improve virtually every aspect of our lives, but we can't ignore its risks, mishaps and misuses. Juliette Powell and Art Kleiner offer seven principles for ensuring that machine learning supports human flourishing. They draw on Powell's research at Columbia University and use a wealth of real-world examples.\u003cbr\u003e \u003cbr\u003eFour principles relate to AI systems themselves. Human risk must be rigorously determined and consciously included in any design process. AI systems must be understandable and transparent to\u0026gt;\u003ci\u003eany\u003c\/i\u003e observer, not just the engineers working on them. People must be allowed to protect and manage their personal data. The biases embedded in AI must be confronted and reduced.\u003cbr\u003e \u003cbr\u003eThe final three principles pertain to the organizations that create AI systems. There must be procedures in place to hold them accountable for negative consequences. Organizations need to be loosely structured so that problems in one area can be isolated and resolved before they spread and sabotage the whole system. Finally, there must be psychological safety and creative friction, so that anyone involved in software development can bring problems to light without fear of reprisal.\u003cbr\u003e \u003cbr\u003ePowell and Kleiner explore how to implement each principle, citing current best practices, promising new developments, and sobering cautionary tales. Incorporating the perspectives of engineers, businesspeople, government officials, and social activists, this book will help us realize the unprecedented benefits and opportunities AI systems can provide.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51017573990673,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51017576022289,"sku":"NIN9781038763013","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52123919450385,"sku":"NLS9781038763013","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1038763010.jpg?v=1750791209"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-juliette-powell.oembed","provider":"World of Books ","version":"1.0","type":"link"}