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In a crisp, incisive narrative, the authors identify the candidates' major themes-Maverick versus Mc-Same; Change versus Tax and Spend Liberal, etc.-and then apply them to the five main periods of the campaign: the early summer; the period from the vice presidential nominations through the conventions; the financial meltdown from mid-September to mid-October; the two weeks after the final debate; and the final week. Throughout, they explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Analyzing each nominee's broadcast, cable, and radio spending, the authors conclude that Obama's media campaign was more savvy than McCain's, and that early voting and the complete collapse of campaign finance reform will change elections for years to come.  Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49572192452881,"sku":"GOR006866921","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50293334409489,"sku":"CIN0195399560VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50761597223185,"sku":"CIN0195399560G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52430190706961,"sku":"NLS9780195399561","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52775613006097,"sku":"NIN9780195399561","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0195399560.jpg?v=1776766351"},{"product_id":"oxford-handbook-of-political-communication-book-kate-kenski-9780190090456","title":"The Oxford Handbook of Political Communication","description":"Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication, Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson. The contributors review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and media psychology.This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50129679876369,"sku":"CIN0190090456G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50290317558033,"sku":"GOR013208564","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50320957833489,"sku":"GOR013926402","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":50999591731473,"sku":"NIN9780190090456","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52488684241169,"sku":"NLS9780190090456","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0190090456.jpg?v=1750842780"},{"product_id":"obama-victory-book-kate-kenski-9780195399554","title":"The Obama Victory","description":"Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. 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Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51745617051921,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51745617182993,"sku":"GOR014388431","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52472015880465,"sku":"NLS9780195399554","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9780195399554.jpg?v=1750943485"},{"product_id":"oxford-handbook-of-political-communication-book-kate-kenski-9780199793471","title":"The Oxford Handbook of Political Communication","description":"The Oxford Handbook of Political Communication provides contexts for viewing the field, examines political discourse, media, and interpersonal and small group political communication, and considers political communication's evolution inside the altered political communication landscape. 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