{"title":"Lon Safko","description":"","products":[{"product_id":"social-media-bible-book-lon-safko-9781118269749","title":"The Social Media Bible","description":"The go-to guide to social media skills, now in an updated and revised  Third Edition    The Social Media Bible  is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49551574663441,"sku":"GOR005915660","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49653068005649,"sku":"GOR006279558","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49730783215889,"sku":"NGR9781118269749","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50480073244945,"sku":"CIN1118269748G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51020451119377,"sku":"NIN9781118269749","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51516921938193,"sku":"GOR010929387","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52682169876753,"sku":"NLS9781118269749","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52782845985041,"sku":"CIN1118269748VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1118269748.jpg?v=1750887308"},{"product_id":"social-media-bible-book-lon-safko-9780470623978","title":"The Social Media Bible","description":"The bestselling bible for social media is now completely revised and updated!  The Social Media Bible, Second Edition (www. TSMB2. com) is the most comprehensive resource that transforms the way corporate, small business, and non-profit companies use social media to reach their desired audiences with power messages and efficiency.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49625225429265,"sku":"GOR007891237","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50131248021777,"sku":"CIN0470623977VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50190416412945,"sku":"CIN0470623977G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52816211181841,"sku":"CIN0470623977A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470623977.jpg?v=1751325750"},{"product_id":"fusion-marketing-bible-fuse-traditional-media-social-media-digital-media-to-maxi-book-lon-safko-9780071801133","title":"The Fusion Marketing Bible: Fuse Traditional Media, Social Media, \u0026 Digital Media to Maximize Marketing","description":"Turbocharge your marketing efforts with the powerful FUSE! strategy  The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money.  Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues.  Praise for the The Fusion Marketing Bible  “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs  “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business  “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader  Includes 21 videos accessible through QR codes","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49943900029201,"sku":"CIN0071801138VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071801138.jpg?v=1769767445"},{"product_id":"social-media-bible-book-lon-safko-9780470411551","title":"The Social Media Bible","description":"This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of \"The Social Media Bible\" have consulted with leading social media experts from companies and consulting firms, as well as \"New York Times\" bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness. The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube. The book is part reference, part how-to manual, and part business strategy. For corporate enterprises, small businesses, and nonprofits alike, the strategies in \"The Social Media Bible\" are practical, powerful, and effective ways to connect with customers, prospects, employees, stakeholders, and collaborators. Packed with contributions from top names in the field covering virtually every major topic in social media, this is the perfect social media resource for businesses big and small. Lon Safko (Gilbert, AZ) is an innovator and professional speaker with over 20 years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc. David K. Brake (Mesa, AZ) is the CEO and founder of Content Connections, a company that uses social networking strategies to help clients build economically viable relationships around their content.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50351912747281,"sku":"CIN0470411554A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50353807917329,"sku":"CIN0470411554G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52506488045841,"sku":"CIN0470411554VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470411554.jpg?v=1751134528"},{"product_id":"ultimate-sales-funnel-book-lon-safko-9781537657189","title":"The Ultimate Sales Funnel","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51037421404433,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51037424091409,"sku":"NIN9781537657189","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1537657186.jpg?v=1750957857"},{"product_id":"massacre-book-lon-safko-9781537021133","title":"Massacre!","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52750831091985,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52750831321361,"sku":"NIN9781537021133","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781537021133.jpg?v=1763554671"},{"product_id":"never-give-up-book-lon-safko-9781974608799","title":"Never Give Up!","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52778886201617,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52778886234385,"sku":"NIN9781974608799","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781974608799.jpg?v=1763934495"},{"product_id":"artificial-intelligence-chatbot-book-lon-safko-9781070979656","title":"The Artificial Intelligence Chatbot","description":null,"brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53568514883857,"sku":"NIN9781070979656","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781070979656.jpg?v=1779123708"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-lon-safko.oembed","provider":"World of Books ","version":"1.0","type":"link"}