{"title":"Luan Wise","description":null,"products":[{"product_id":"relax-it-s-only-social-media-book-luan-wise-9781535557290","title":"Relax! It's Only Social Media","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49547112218897,"sku":"GOR008737891","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/153555729X.jpg?v=1750861857"},{"product_id":"planning-for-success-a-practical-guide-to-setting-and-achieving-your-social-medi-book-luan-wise-9781739457808","title":"Planning for Success: A practical guide to setting and achieving your social media marketing goals","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50654827938065,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50654828200209,"sku":"GOR013498981","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1739457803.jpg?v=1751247479"},{"product_id":"smart-social-media-book-luan-wise-9781399416337","title":"Smart Social Media","description":"\u003cp\u003e\u003cb\u003eYou might be using ‘social media’ everyday, but are you maximizing its potential to best benefit your business? Understanding the implications of using social media strategically to enhance and complement marketing initiatives at work is crucial to unlocking your business’s growth, and Luan Wise is here to help. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWritten by a recognized trainer for both LinkedIn and Meta, \u003ci\u003eSmart Social Media\u003c\/i\u003e is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, \u003ci\u003eSmart Social Media \u003c\/i\u003eis full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.\u003cbr\u003e\u003cbr\u003eDrawing insights from real-life case studies and success stories, Luan Wise breakdown the most critical issues, including: Understanding how social media marketing can drive growth for your business; Knowing how to build a strong brand presence on relevant social media platforms; Using social media to guide buyers through their journey from awareness to advocacy; and Recognizing the benefits of collaborations, partnerships, and online communities to support business growth.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50726483525905,"sku":"GOR014050505","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50812001812753,"sku":"GOR014082666","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51024470540561,"sku":"NIN9781399416337","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1399416332.jpg?v=1750713429"},{"product_id":"smart-social-media-how-to-grow-your-business-with-social-media-marketing-book-wise-luan-9781399424653","title":"Smart Social Media: How to grow your business with social media marketing","description":null,"brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":52101124456721,"sku":"NGR9781399424653","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781399424653.jpg?v=1757092092"},{"product_id":"future-of-b2b-marketing-book-luan-wise-9781399429948","title":"The Future of B2B Marketing","description":"B2B marketers face unique challenges, including non-linear buyer journeys, multiple decision-makers, and long sales cycles, alongside the (mis)perception of their work being boring and lacking in creativity.   Written by a seasoned industry practitioner, The Future of B2B Marketing offers original insights and guidance into the evolving B2B landscape, showing how artificial intelligence can be applied at every stage of the buying journey – from capturing awareness from the right audience and generating quality engagement through to optimizing measurement and performance.   It serves to both guide experienced professionals while also supporting those new to the industry, offering reminders, confidence-building, and practical approaches for navigating the everyday complexities of B2B marketing.   Combining research, frameworks, case studies, and career-focused advice, this book helps marketers embrace new technologies and learn how to put AI into practice, using their own judgement and expertise to act effectively – and ultimately make smarter decisions.","brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53148814770449,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":53148814868753,"sku":"NGR9781399429948","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781399429948.jpg?v=1782296627"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-luan-wise.oembed","provider":"World of Books ","version":"1.0","type":"link"}