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Franco analiza los  ltimos hallazgos, a menudo contrarios a la intuici n, sobre los v nculos de amistad. Por ejemplo, por qu  tus amigos no te responden mensajes de texto ( no es porque te odien ) o el mito de las amistades espont neas ( hacer amigos, como cultivar cualquier relaci n, requiere esfuerzo ). Como explica la autora, para hacer y conservar amigos debes conocer tu estilo de apego (seguro, ansioso o evitativo): esa es la clave para descubrir qu  funciona (y qu  falla) en tus amistades.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eCombinando investigaciones recientes con entrevistas, historias personales y consejos pr cticos, \u003cstrong\u003e \u003cem\u003ePlat nico\u003c\/em\u003e\u003c\/strong\u003e ofrece un plan claro y pr ctico para forjar conexiones fuertes y duraderas con los dem s, y as  convertirnos en personas m s felices y plenas en el proceso.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eENGLISH DESCRIPTION\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eThis book, an instant New York Times bestseller, reveals the crucial role friendships play in our emotional well-being and uncovers how attachment theory influences our ability to make friends.\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eFriendship is as essential as love: \u003c\/strong\u003e With this innovative approach, Dr. Marisa G. Franco shows us the importance of friendships and how to improve and value them like never before. Yes, attachment theory applies to friends too \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eHow do we make and keep friends in an era of distraction, exhaustion, and chaos, especially in a society that often prioritizes romantic love over other relationships?\u003c\/strong\u003e Making new friends and deepening lasting relationships is possible at any age; in fact, it's essential. Building lasting bonds with others isn't an exact science, but it does require effort. The good news is that there are ways to enhance the quantity and quality of your relationships using insights from attachment theory and the latest scientific research on friendship.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003eIn\u003cem\u003e \u003cstrong\u003ePlatonic\u003c\/strong\u003e\u003c\/em\u003e, Dr. Marisa G. Franco explores the latest, often counterintuitive findings about friendship bonds. For example, why your friends don't reply to your texts (it's not because they hate you ) or the myth of spontaneous friendships (making friends, like cultivating any relationship, takes effort ). 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Or even making you more insecure? Dr. Marisa G. Franco is the New York Times bestselling friendship expert whose advice Glennon Doyle calls 'wise, concrete, and effective'-Dr. Franco literally wrote the book on how to become a securely attached friend. But since then, she's realised that connecting with others is only part of the equation-you also have to feel good about yourself, and self-esteem can be elusive. As secure attachment has become a status symbol, many of us are labelling ourselves secure, while ignoring the parts of ourselves that aren't. Ironically, this self-neglect makes us more insecure. Studies find that when we feel insecure, other things we think should raise our self-esteem in fact backfire: Optimistic self-talk makes us feel worse, not better; Positive feedback on our work raises our blood pressure; Compliments make us uncomfortable. Positive events, when they threaten the story of who we are, ironically, make us feel worse. The good news: we change the story we have our worth-self-esteem is a skill that can be learned-and you can get better at it, which in turn strengthens all your other relationships. In Worth, Dr. Franco mines promising new research at the intersection of psychology and neuroscience to show us why so many of us still struggle with self-esteem (even in this self-obsessed age), and how we can build a foundation of lasting self-worth that doesn't rely on likes or followers. Through exercises, stories, and the cutting-edge science of memory reconsolidation, updating damaging memories to change the stories we tell ourselves, Dr. Franco shows how we can bring meaning, self-worth, and secure attachment back into our lives, from the inside out. 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