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In business interactions, even if the person you are pitching to does comply with your requests, lingering resentment may undermine the relationship forever. So why do most books on influence still portray it as something you do to someone else to get your way?\u003c\/p\u003e \u003cp\u003eBased on their commitment to listening, genuine engagement, and the pursuit of win-win outcomes, doctors and authors Mark Goulston and John Ullmen share a new method that business leaders can utilize to persuade others.\u003c\/p\u003e \u003cp\u003eIn Real Influence, Goulston and Ullem teach you how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eexamine priorities,\u003c\/li\u003e \u003cli\u003elearn about the needs of key players,\u003c\/li\u003e \u003cli\u003eearn others' attention,\u003c\/li\u003e \u003cli\u003emotivate others to hear more,\u003c\/li\u003e \u003cli\u003eand add value with question and actions.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOutdated approaches that portray influence as a means to get your way invites resistance and cynicism from those who recognize the techniques. Manipulative tactics fail to produce the mutual trust that sustains successful relationships.\u003c\/p\u003e \u003cp\u003eComplete with examples of the steps in action and insights from real-world \"power influencers,\" Real Influence is a one-of-a-kind guide that showcases how being straight with everyone means winning for all.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51234896445713,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51234897887505,"sku":"NIN9781400238835","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52428959777041,"sku":"NLS9781400238835","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1400238838.jpg?v=1750755588"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-mark-goulston-md.oembed","provider":"World of Books ","version":"1.0","type":"link"}