{"title":"Mark Packard","description":null,"products":[{"product_id":"entrepreneurial-valuation-book-mark-packard-9783110750676","title":"Entrepreneurial Valuation","description":"Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it? Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don't know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead themon their journey. Dr. Packard drills deeply into foundational principles of economics and psychology so that readers can profoundly and completely understand, not merely what techniques to try, but why his prescribed model of delivering value works so well. His science-based approach to value and empathy is not just irrefutably legitimate, it will also transform your ability to understand, persuade, and satisfy customers.Dr. Brent B. Clark, College of Business Administration, University of Nebraska Omaha, USA Dr. Mark D. Packard argues that we have fundamentally misunderstood the concept of value and, as a result, entrepreneurs depend on luck to become successful. In this highly instructive book, Dr. Packard presents a new and better way of thinking about value and explains what it means for entrepreneurship in both theory and practice.Dr. Per L. Bylund, Spears School of Business, Oklahoma State University, USA","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49743233581329,"sku":"NGR9783110750676","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51063149691153,"sku":"NIN9783110750676","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52406010413329,"sku":"NLS9783110750676","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/3110750678.jpg?v=1751316812"},{"product_id":"venture-mode-escape-the-administration-trap-by-finding-and-unleashing-entreprene-book-mark-packard-9798891386518","title":"Venture Mode: Escape the Administration Trap by Finding and Unleashing Entrepreneurial Leaders","description":"\u003cp\u003eIt's time to take the \"A\" out of MBA\u003c\/p\u003e \u003cbr\u003e \u003cp\u003eVenture Mode is a bold call for an overhaul of modern business leadership and the higher education system that staffs it.\u003c\/p\u003e \u003cbr\u003e \u003cp\u003eIt exposes the bureaucratic mindset that dominates modern organizations--especially universities--and explains the true cost of our obsession with administration in the form of suppressed economic potential. In its place, Hunter Hastings and Mark Packard champion venture mode: a radical, entrepreneurial approach that prioritizes value creation, consumer sovereignty, and agile execution.\u003c\/p\u003e \u003cbr\u003e \u003cp\u003eVenture Mode takes aim at traditional bureaucratic management and makes the case for a new kind of leadership--entrepreneurial leadership--that's built to drive growth, unleash creativity, and outpace competitors. Drawing from both entrepreneurial (Austrian) economics and the experiences of inspiring modern business leaders, the authors lay out a provocative road map to escape the administration trap and rebuild organizations around the principles of value creation. They also outline a vision for business education that replaces the ubiquitous MBA with the MBE--master of business enterprise--to ensure that the next generation is trained in entrepreneurial leadership instead of administration.\u003c\/p\u003e \u003cbr\u003e \u003cp\u003eWhether you're a founder, an executive, or a rebel within a legacy system, this book is a call to arms. If you're tired of the inertia of traditional business thinking and its MBA-fueled administrative mindset, then Venture Mode is your new manual--showing you how to train, nurture, and unleash entrepreneurial leaders to fuel a thriving business. The world doesn't need more administrators. It needs entrepreneurs.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":53665496138001,"sku":"NIN9798891386518","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9798891386518.jpg?v=1781461217"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-mark-packard.oembed","provider":"World of Books ","version":"1.0","type":"link"}