{"title":"Mary Gehlhar","description":null,"products":[{"product_id":"fashion-designer-survival-guide-book-mary-gehlhar-9780793198993","title":"The Fashion Designer Survival Guide","description":"Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. \u003cp\u003e\u003c\/p\u003e With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of \u003ci\u003eThe Fashion Designer Survival Guide\u003c\/i\u003e addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). \u003cp\u003e\u003c\/p\u003e \u003ci\u003eThe Fashion Designer Survival Guide\u003c\/i\u003e provides the necessary tools to get a fashion line or label up and moving on the right track, including: \u003cbr\u003e\u003cul\u003e \u003cli\u003eHow to create a viable business plan\u003c\/li\u003e \u003cli\u003eFiguring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity\u003c\/li\u003e \u003cli\u003eThe best sources for fabric and materials\u003c\/li\u003e \u003cli\u003eNavigating the pitfalls of production both at home and abroad\u003c\/li\u003e \u003cli\u003eMarketing, branding, and getting the product into the stores and into the customer's closets\u003c\/li\u003e \u003cli\u003eRomancing the press, dressing celebrities, and creative publicity techniques\u003c\/li\u003e \u003cli\u003eProducing a runway show that will get results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49568897007889,"sku":"GOR003847167","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50366222074129,"sku":"CIN0793198992G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51416349212945,"sku":"CIN0793198992VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52368175563025,"sku":"GOR003855859","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52384140034321,"sku":"GOR001942425","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":52754842550545,"sku":"CIN0793198992A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0793198992.jpg?v=1750881874"},{"product_id":"fashion-designer-survival-guide-book-mary-gehlhar-9781506265605","title":"The Fashion Designer Survival Guide","description":"“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn   “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano    In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life.    In this must-have guide, Gehlhar reveals essential information on:    Creating a viable business plan Social media strategies to grow your customer base  Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience  Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50207340265745,"sku":"CIN150626560XG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50883796959505,"sku":"GOR013268710","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51879584596241,"sku":"CIN150626560XVG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/150626560X.jpg?v=1751054678"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-mary-gehlhar.oembed","provider":"World of Books ","version":"1.0","type":"link"}