{"title":"Mauro F Guillén","description":null,"products":[{"product_id":"2030-book-mauro-f-guilln-9780750998024","title":"2030","description":"A ground-breaking analysis from one of the world's foremost experts on global trends, including answers on how COVID-19 will amplify and accelerate each of these changes","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49507112878353,"sku":"GOR012631565","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49741951336721,"sku":"NGR9780750998024","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51392606929169,"sku":"GOR013062283","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750998024.jpg?v=1751453750"},{"product_id":"2030-book-mauro-f-guilln-9780750996075","title":"2030","description":"Once upon a time, the world was neatly divided into prosperous and backward economies. 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All these trends, currently underway, will change everything you know about culture, the economy and the world.  2030 is both a remarkable guide to the coming changes and an exercise in the power of ‘lateral thinking’, thereby revolutionising the way you think about cataclysmic change and its consequences.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49543510491409,"sku":"GOR011126735","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51432118714641,"sku":"GOR011473416","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51825232281873,"sku":"NGR9780750996075","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53291353538833,"sku":"GOR014850424","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0750996072.jpg?v=1751009465"},{"product_id":"limits-of-convergence-book-mauro-guilln-9780691116334","title":"The Limits of Convergence","description":"This book challenges the widely accepted notion that globalization encourages economic convergence--and, by extension, cultural homogenization--across national borders. A systematic comparison of organizational change in Argentina, South Korea, and Spain since 1950 finds that global competition forces countries to exploit their distinctive strengths, resulting in unique development trajectories. Analyzing the social, political, and economic conditions underpinning the rise of various organizational forms, Guillen shows that business groups, small enterprises, and foreign multinationals play different economic roles depending on a country's path to development. Business groups thrive when there is foreign-trade and investment protectionism and are best suited to undertake large-scale, capital-intensive activities such as automobile assembly and construction. Their growth and diversification come at the expense of smaller firms and foreign multinationals. In contrast, small and medium enterprises are best fitted to compete in knowledge-intensive activities such as component manufacturing and branded consumer goods. They prosper in the absence of restrictions on export-oriented multinationals. The book ends on an optimistic note by presenting evidence that it is possible--though not easy--for countries to break through the glass ceiling separating poor from rich. It concludes that globalization encourages economic diversity and that democracy is the form of government best suited to deal with globalization's contingencies. Against those who contend that the transition to markets must come before the transition to ballots, Guillen argues that democratization can and should precede economic modernization. This is applied economic sociology at its best--broad, topical, full of interesting political implications, and critical of the conventional wisdom.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49631819137297,"sku":"GOR012994907","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49801581297937,"sku":"CIN0691116334G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0691116334.jpg?v=1750880866"},{"product_id":"platform-paradox-book-mauro-guilln-9781613631164","title":"The Platform Paradox","description":"Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune  500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.  In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. GuillÉn highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.  In more than three decades of studying multinational firms, GuillÉn has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led GuillÉn to research what it takes to create a successful global strategy.  In The Platform Paradox, GuillÉn details: How the COVID-19 pandemic has accelerated digitization and forced companies like Airbnb to pivot and adapt; How platforms like Tinder and Uber have used local advantages to grow rapidly in different countries; How traditional companies have transformed themselves into digital platforms, like Lego undertaking a digital revolution to emerge from bankruptcy and become the \"Apple of toys\"; and The possibilities and limits to global expansion, as illustrated by companies like Zoom and Skype. In The Platform Paradox, GuillÉn offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49650965250321,"sku":"GOR012696515","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49656437014801,"sku":"GOR013154765","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49742242119953,"sku":"NGR9781613631164","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50558853710097,"sku":"CIN1613631162VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51039464227089,"sku":"NIN9781613631164","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52473920618769,"sku":"NLS9781613631164","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1613631162.jpg?v=1752314966"},{"product_id":"aids-disaster-book-mauro-f-guilln-9780300048803","title":"The AIDS Disaster","description":"Patterns of avoidance, denial and segregation on the part of various organizations in the face of the AIDS crisis and its victims are detailed in this book. The authors contend that an all-out war on AIDS which also attacks sexual discrimination and poverty is necessary.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49659970355473,"sku":"GOR003173017","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49864324514065,"sku":"CIN0300048807A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51415606067473,"sku":"CIN0300048807VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52344502452497,"sku":"NLS9780300048803","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0300048807.jpg?v=1751228109"},{"product_id":"2030-how-today-s-biggest-trends-will-collide-and-reshape-the-future-of-everythin-book-mauro-guillen-9781250268198","title":"2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything","description":"\u003cp\u003e\u003cb\u003eINSTANT \u003ci\u003eWALL STREET JOURNAL\u003c\/i\u003e BESTSELLER!\u003cbr\u003e \u003cbr\u003e \"Bold, provocative...illuminates why we're having fewer babies, the middle class is stagnating, unemployment is shifting, and new powers are rising.\"\u003c\/b\u003e\u003cbr\u003e --\u003cb\u003eADAM GRANT\u003cbr\u003e \u003cbr\u003e\u003c\/b\u003e\u003cb\u003eThe world is changing drastically before our eyes--will you be prepared for what comes next?\u003c\/b\u003e \u003cb\u003eA groundbreaking analysis from one of the world's foremost experts on global trends, including analysis on how\u003c\/b\u003e \u003cb\u003eCOVID-19 will amplify and accelerate each of these changes.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Once upon a time, the world was neatly divided into prosperous and backward economies. 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We grew up learning how to \"play the game,\" and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure.\u003cbr\u003e \u003cbr\u003e That world--and those rules--are over.\u003cbr\u003e \u003cbr\u003e By 2030, a new reality will take hold, and before you know it:\u003cbr\u003e \u003cbr\u003e - There will be more grandparents than grandchildren\u003cbr\u003e - The middle-class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined\u003cbr\u003e - The global economy will be driven by the non-Western consumer for the first time in modern history\u003cbr\u003e - There will be more global wealth owned by women than men\u003cbr\u003e - There will be more robots than workers\u003cbr\u003e - There will be more computers than human brains\u003cbr\u003e - There will be more currencies than countries\u003cbr\u003e \u003cbr\u003e All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world.\u003cbr\u003e \u003cbr\u003e According to Mauro F. 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But since its early twentieth-century peak this dream has come to seem a dehumanizing nightmare. Henry Ford's assembly lines turned out a quarter of a million cars in 1914, but all of them were black. Forgotten has been the unparalleled new aesthetic beauty once seen in the ideas of Ford and scientific management pioneer Frederick Winslow Taylor. In The Taylorized Beauty of the Mechanical, Mauro Guillen recovers this history and retells the story of the emergence of modernist architecture as a romance with the ideas of scientific management--one that permanently reshaped the profession of architecture. Modernist architecture's pioneers, Guillen shows, found in scientific management the promise of a new, functional, machine-like--and beautiful--architecture, and the prospect of a new role for the architect as technical professional and social reformer. 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