{"title":"Micael Dahlen","description":null,"products":[{"product_id":"more-numbers-every-day-book-micael-dahlen-9781800961043","title":"More. Numbers. Every. Day.","description":"Two quirky economists explain how a 'numberdemic' is taking over lives - and what we can do about it","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49517075824913,"sku":"GOR013201325","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49745321885969,"sku":"NGR9781800961043","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1800961049.jpg?v=1750994781"},{"product_id":"marketing-communications-book-micael-dahlen-9780470319925","title":"Marketing Communications","description":"Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In  Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49541361008913,"sku":"GOR002677741","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49547908907281,"sku":"GOR007729709","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50041404195089,"sku":"CIN0470319925G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470319925.jpg?v=1751166772"},{"product_id":"numbermania-book-micael-dahlen-9781800961050","title":"Numbermania","description":"'An entertaining and thought-provoking antidote to the tyranny of numbers in the modern world.' -Alex Bellos, author of Can You Solve My Problems?  'A smart and insightful read that will totally change the way you think - and live.'-Thomas Erikson, author of Sunday Times bestseller Surrounded By Idiots  'Written in lucid, skillfully translated prose that puts the science into philosophical perspective, this shines a fascinating light on the modern-day obsession with numerical quantity over quality.' -Publishers Weekly  'In 31,234 words Dahlen and Thorbjørnsen cast their four critical, and at times whimsical, eyes at our numbered existences revealing that consuming too much 'pi' might be bad for our health.' -Professor Scott Page, author of The Model Thinker  How many steps have you done today? How many emails answered? How much money have you spent this week  And how many hours have you slept?  Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us?  With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjørnsen explain why we're so attached to numbers and how we can free ourselves from their tyranny. Along the way, you'll learn why viral videos, however inaccurate, become more convincing with every view; how numbers can affect the way we physically age, if we let them; why the more films you rate the less impressive you'll find them and how numbers that 'anchor' themselves in your brain can affect the size of your mortgage - plus much more.  Sharp, insightful and totally engaging, NUMBERMANIA is your vaccination against a world obsessed with numbers.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49744645161233,"sku":"NGR9781800961050","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50859910529297,"sku":"GOR014097401","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53007985672465,"sku":"GOR014692540","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1800961057.jpg?v=1751184662"},{"product_id":"creativity-unlimited-book-micael-dahlen-9780470770849","title":"Creativity Unlimited","description":"Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’.  This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics.  Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up.  Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success.  The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways.  The book is structured around three key steps:     Expanding the box: so that the pieces of the puzzle in it can move around more freely Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones Shaking the box: so that the pieces fall into new places and form new patterns.   The book shows that anybody can be creative.   The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50352769630481,"sku":"CIN0470770848G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50794710466833,"sku":"GOR004674870","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52635948417297,"sku":"GOR014573702","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470770848.jpg?v=1751447476"},{"product_id":"what-s-the-point-book-micael-dahlen-9789179653866","title":"What's the Point","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51065471697169,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51065473794321,"sku":"NIN9789179653866","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9179653863.jpg?v=1750732155"},{"product_id":"happiness-made-easy-book-micael-dahlen-9789179653859","title":"Happiness Made Easy","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51065476481297,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51065478676753,"sku":"NIN9789179653859","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9179653855.jpg?v=1750903963"},{"product_id":"more-numbers-every-day-book-micael-dahlen-9780306830846","title":"More Numbers Every Day","description":"\u003cb\u003eYour personal number detox: learn how numbers have taken control of your life--and how to get it back.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cbr\u003e \u003cbr\u003e How many hours of sleep did you get last week? How many steps did you walk today? How many friends do you have? It seems everywhere you go, you're surrounded by numbers. You depend on them, so you think they're dependable, neutral, exact. But the truth? Numbers lie. They mislead. They're tricky, little manipulative devils. And they're in the process of really messing things up for you. You just don't know it yet.\u003cbr\u003e \u003cbr\u003e  \u003cbr\u003e \u003cbr\u003e Today we all strive to quantify everything: calories, likes, website traffic, and even friends. We measure ourselves against others and compare our real experiences to imagined averages. But in our rush to measure, we can lose sight of what matters. 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It's a numerical vaccination--for a happier and more integrally healthy life.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51275495375121,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51275496030481,"sku":"CIN0306830841VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52733955178769,"sku":"CIN0306830841G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53393157718289,"sku":"GOR014897641","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0306830841.jpg?v=1751228542"},{"product_id":"more-numbers-every-day-book-micael-dahlen-9781800961067","title":"More. Numbers. Every. Day.","description":"How many steps have you done today?  How many emails answered?  How much money have you spent this week   And how many hours have you slept?    Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work, date and exercise to the products you buy and the news you read, numbers have worked their way into every part of our lives. But is life better this way? How are all of those numbers affecting us?    With fascinating, sometimes frightening and sometimes shrewdly funny research, behavioural economists Micael Dahlen and Helge Thorbjornsen explain why we're so attached to numbers and how we can free ourselves from their tyranny. Along the way, you'll learn why viral videos, however inaccurate, become more convincing with every view; how numbers can affect the way we physically age, if we let them; why the more films you rate the less impressive you'll find them and how numbers that 'anchor' themselves in your brain can affect the size of your mortgage - plus much more.    Sharp, insightful and totally engaging, MORE. NUMBERS. EVERY. 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