{"title":"Michael Heim","description":null,"products":[{"product_id":"metaphysics-of-virtual-reality-book-michael-heim-9780195092585","title":"The Metaphysics of Virtual Reality","description":"As we begin to move in and out of a computer-generated world (in the form of virtual reality and computer communications networks), Michael Heim asks, how will the way we perceive our world change? Ranging from Heidegger to Word Processing, Heim writes a lively analysis of the way we and our world are changing in the light and shadow of technology.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49580887179537,"sku":"GOR001291938","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50121218883857,"sku":"CIN0195092589G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50325427585297,"sku":"CIN0195092589VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50943007129873,"sku":"CIN0195092589A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52336024092945,"sku":"NLS9780195092585","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52733329408273,"sku":"GOR007375843","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":53081466994961,"sku":"NIN9780195092585","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53646351434001,"sku":"GOR003774891","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0195092589.jpg?v=1751069912"},{"product_id":"metaphysics-of-virtual-reality-book-michael-heim-9780195081787","title":"The Metaphysics of Virtual Reality","description":"Computers have dramatically altered life in the late twentieth century. Today we can draw on worldwide computer links, speeding up communications by radio, newspapers, and television. Ideas fly back and forth and circle the globe at the speed of electricity. And just around the corner lurks full-blown virtual reality, in which we will be able to immerse ourselves in a computer simulation not only of the actual physical world, but of any imagined world. As we begin to move in and out of a computer-generated world, Michael Heim asks, how will the way we perceive our world change?\u003cbr\u003e In The Metaphysics of Virtual Reality, Heim considers this and other philosophical issues of the Information Age. With an eye for the dark as well as the bright side of computer technology, he explores the logical and historical origins of our computer-generated world and speculates about the future direction of our computerized lives. He discusses such topics as the effect of word-processing on the English language (while word-processors have led to increased productivity, they have also led to physical hazards such as repetitive motion syndrome, which causes inflamed hand and arm tendons). Heim looks into the new kind of literacy promised by Hypertext (technology which allows the user to link audio and video elements, the disadvantages including disorientation and cognitive overload). And he also probes the notion of virtual reality, \"cyberspace\"--the computer-simulated environments that have captured the popular imagination and may ultimately change the way we define reality itself. Just as the definition of interface itself has evolved from the actual adaptor plug used to connect electronic circuits into human entry into a self-contained cyberspace, so too will the notion of reality change with the current technological drive. Like the introduction of the automobile, the advent of virtual reality will change the whole context in which our knowledge and awareness of life are rooted. And along the way, Heim covers such intriguing topics as how computers have altered our thought habits, how we will be able to distinguish virtual from real reality, and the appearance of virtual reality in popular culture (as in Star Trek's holodeck, William Gibson's Neuromancer, and Stephen King's Lawnmower Man).\u003cbr\u003e Vividly and entertainingly written, The Metaphysics of Virtual Reality opens a window on a fascinating world that promises--or threatens--to become an integral part of everyday life in the 21st century. As Heim writes, not only do we face a breakthrough in the technology of computer interface, but we face the challenge of knowing ourselves and determining how the technology should develop and ultimately affect the society in which it grows.","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49855859851537,"sku":"GOR013800253","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50270362566929,"sku":"CIN0195081781G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50761584476433,"sku":"CIN0195081781VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51104545472785,"sku":"GOR005099514","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0195081781.jpg?v=1750940474"},{"product_id":"virtual-realism-book-michael-heim-9780195138740","title":"Virtual Realism","description":"Virtual Realism is an art form and a way of living with technology. To explain it, Michael Heim draws on a hypertext of topics, from answering machines to interactive art, from engineering to television programmes, from the meaning of UFOs to the Internet.   The technology of virtual reality brought a new dimension to culture with its virtual offices and cyberspace friendships - but few agree on its merits. Opinions range from the Unabomber's Luddite activism to Wired's cyberpunk attitude to Bill Gate's commercial optimism. Virtual Realism guides readers through the debate and suggests ways of harmonizing computers with culture.  Exploring a wide-range of virtual reality technologies, from a tour of a virtual art gallery to the heads-up-displays used by military pilots, Michael Heim shares the discoveries he has made over several years in the studios of VR designers. Always suggesting a harmony of technology with lifestyle, the result is an illuminating look at the meaning and value of human life in the age of cyberculture.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50098041291025,"sku":"CIN0195138740G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50704919331089,"sku":"GOR007639845","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51505176445201,"sku":"GOR005232904","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52151828414737,"sku":"NLS9780195138740","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0195138740.jpg?v=1750973120"},{"product_id":"virtual-realism-book-michael-heim-9780195104264","title":"Virtual Realism","description":"\"Virtual Realism\" is an art form and a way of living with technology. To explain it, Michael Heim draws on a hypertext of topics, from answering machines to interactive art, from engineering to television programs, from the meaning of UFOs to the Internet. The technology of virtual reality brought a new dimension to culture with its virtual offices and cyberspace friendships - but few agree on its merits. Opinions range from the Unabomber's Luddite activism to Wired's cyberpunk attitude to Bill Gate's commercial optimism. This text guides readers through the debate and suggests ways of harmonizing computers with culture, The book begins with the primer \"VR 101\". The issues are discussed, then several chapters illustrate virtual realism with tours through art exhibits and engineering projects. Each chapter suggests a harmony of technology with lifestyle. Michael Heim is the author of the award-winning \"The Metaphysics of Virtual Reality\" (OUP, 1993) and the ground-breaking \"Electric Language\" (1987). In this book, the author shares the discoveries he made over several years in the studios of VR designers. It is intended for the general reader.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50409663267089,"sku":"GOR002101293","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0195104269.jpg?v=1751132523"},{"product_id":"electric-language-book-michael-heim-9780300038354","title":"Electric Language","description":"In this book Michael Heim provides the first consistent philosophical  basis for critically evaluating the impact of word processing on our use of and ideas about language.  This edition includes a new foreword by David Gelernter, a new preface by the author and an updated bibliography.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50658448015633,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50658449785105,"sku":"CIN0300038356G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0300038356.jpg?v=1751164206"},{"product_id":"electric-language-book-michael-heim-9780300077469","title":"Electric Language","description":"In this book Michael Heim provides the first consistent philosophical basis for critically evaluating the impact of word processing on our use of and ideas about language. This edition includes a new foreword by David Gelernter, a new preface by the author, and an updated bibliography. Not only important but seminal, on the cutting-edge, furrowing new conceptual territory.-Walter J. Ong, S.J. A philosopher ponders how the word processor has affected language use and our ideas about it. Walter Ong, that maintains all changes in writing technology tend to change the way we perceive the world. His argument that word processing leads to fragmented thinking should be addressed and debated.-Carlin Romano, Philadelphia Inquirer The arguments range over all of Western philosophy (and some Eastern as well), from the ancient Greeks to contemporary phenomenology. Everyone who has used a word processor will find much to think about in Heim's ideas.-David Weinberger, Byte Fascinating, clear, and well-done . stimulating and challenging.-Don Ihde, Philosophy and Rhetoric","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50659195126033,"sku":"CIN0300077467A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51389357195537,"sku":"GOR014251466","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52336717070609,"sku":"NLS9780300077469","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/B001VUP1JS.jpg?v=1750738425"},{"product_id":"markenfuhrung-im-rahmen-des-relationship-marketing-am-beispiel-der-mobilfunkanbi-book-michael-heim-9783838656090","title":"Markenführung im Rahmen des Relationship Marketing am Beispiel der Mobilfunkanbieter in der Schweiz","description":"Inhaltsangabe: Einleitung: Diese Diplomarbeit im Rahmen des Lizentiatsstudiums der Wirtschaftswissenschaften befasst sich mit Beziehungsaspekten der Markenfuhrung und versucht neue Ideen und Konzepte am Beispiel der Vermarktung von Mobilfunkdienstleistungen aufzuzeigen. Die Arbeit geht dabei vom Konzept des Relationship Marketing (vgl. Bruhn, Christopher, Gronroos) aus, welches nicht den Absatz eines Produkts, sondern den Aufbau einer rentablen und nachhaltigen Kundenbeziehung in den Mittelpunkt stellt. Dabei lautet die Frage, wie die Marke als immaterielles Konstrukt einen Beitrag zur Intensivierung dieser Beziehung leisten kann. Hinzugezogen werden Theorien uber die Beziehung im Allgemeinen und den daraus resultierenden Analogieschluss auf die Markenfuhrung. Viele Aspekte befassen sich mit emotionalen Seiten der Markenfuhrung (Markenbild, Markenpersonlichkeit, Markenbeziehung), welche sich erst langsam in der Literatur manifestieren. Als wissenschaftliche Arbeit basiert die Diplomarbeit in erster Linie auf anerkannter Literatur aus Fachbuchern und Fachzeitschriften. Es werden Konzepte erlautert und in einen gegenseitigen Zusammenhang gestellt. Im zweiten Teil werden die Erkenntnisse neuer Theorien am Gerust 'entscheidungsorientierten Markenfuhrung' angewendet und anhand von Praxis-Beispielen erlautert. Es werden Vor- und Nachteile der beziehungsorientierten Theorien aufgezeigt und ein Schluss fur die Praxis gezogen. Praktiker: Die Arbeit kann fur Praktiker aus dem Bereich der Markenpolitik und der Kommunikation interessant sein, denn sie befasst sich oft mit Aspekten der modernen Markenkommunikation. Sie setzt dabei aber ein Grundverstandnis der klassischen Kommunikationspolitik voraus. Theoretiker: Die Arbeit kann als Basis fur weitere beziehungsorientierte Forschungsarbeiten im Bereich des Marketing dienen. Sie kombiniert neuere Psychologische Theorien und Marketing-Ansatze in einer Art, wie das in der Literatur noch wenig getan wurde. 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