{"title":"Norman F Dixon","description":"\u003cp\u003eDelve into the insightful works of Norman F. Dixon, exploring the depths of psychology and human behaviour. A thought-provoking journey awaits within his compelling and accessible books. 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Its comprehensive, rigorous and yet accessible approach originates from the authors considerable experience mentoring students as they turn their technological ideas into real-life business ventures. . \u003c\/p\u003e\u003cp\u003eThe text is separated into three parts providing a roadmap for successful entrepreneurial projects: \u003c\/p\u003e\u003cp\u003ePart I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation \u003c\/p\u003e\u003cp\u003ePart I shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers needs. \u003c\/p\u003e\u003cp\u003ePart I takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. \u003c\/p\u003e\u003cp\u003eWith a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. 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