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Second part closely studies human choosing models and deliberates on developing machine learning models based on the human choice paradigm. Third part takes you further to look at machine learning based choice architecture. The proposed pioneering choice-based paradigm for machine learning presented in the book will help readers to develop products – help readers to solve problems in a more humanish way and to negotiate with uncertainty in a more graceful but in an objective way. It will help to create unprecedented value for business and society. 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