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Wry, witty and humane, Goodwin explains mathematical subtleties so painlessly that you hardly need to think about numbers at all. He demonstrates how statistics that are meant to make life simpler often make it simpler than it actually is, but also reveals some of the ways we really can use maths to make better decisions. Enter the world of fitness tracking, the history of IQ testing, China's social credit system, Effective Altruism, and learn how someone should have noticed that Harold Shipman was killing his patients years before they actually did. In the right hands, maths is a useful tool. It's just a pity there are so many of the wrong hands about.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49511318192401,"sku":"GOR010387820","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1788162587.jpg?v=1772274012"},{"product_id":"decision-analysis-for-management-judgment-book-paul-goodwin-9780470861080","title":"Decision Analysis for Management Judgment","description":"In an increasingly complex world, decision analysis plays a key role in helping managers gain a greater understanding of the situations they face. This updated classic offers unrivalled coverage of the problems associated with unaided managerial decision making and the methods designed to overcome them, all presented and explained in a clear, straightforward manner. The Third Edition is extensively updated and reflects new developments such as 'fast and frugal heuristics' and \"structured risk management\". A new website will offer links, additional exercises and case studies, and downloadable Excel spreadsheets.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49532898705681,"sku":"GOR001826027","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50980567974161,"sku":"GOR001883854","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51331744203025,"sku":"CIN0470861088VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470861088.jpg?v=1751452107"},{"product_id":"forewarned-book-paul-goodwin-9781785902222","title":"Forewarned","description":"In age when polling and forecasting have come under close scrutiny for real and perceived failings this is the book that sorts the good from the bad.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49535704957201,"sku":"GOR008608772","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50399918620945,"sku":"CIN1785902229G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1785902229.jpg?v=1751423037"},{"product_id":"saving-scottish-football-book-paul-goodwin-9781906477820","title":"Saving Scottish Football","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49539084943633,"sku":"GOR005762856","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1906477825.jpg?v=1751439535"},{"product_id":"decision-analysis-for-management-judgement-book-paul-goodwin-9780471928331","title":"Decision Analysis for Management Judgement","description":"In an increasingly complex world, decision analysis has a major role to play in helping decision makers to gain a greater understanding of the problems they face, particularly as research has shown that the decision-making process can often go wrong. This book aims to make decision analysis accessible to its largest group of potential users: managers and administrators in business and public sector organizations. It shows how decision analysis can be applied so that difficult decisions can be made with greater insight and confidence, and challenges the adequacy of making decisions on the basis of intuition alone. Drawing on ideas from a variety of disciplines, including psychology, management, science and statistics, the book shows how judgement and statistical techniques can be combined to provide a structured and defensible basis for decision making.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49554386387217,"sku":"GOR002083154","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/047192833X.jpg?v=1750911268"},{"product_id":"decision-analysis-for-management-judgement-book-paul-goodwin-9780471974963","title":"Decision Analysis for Management Judgement","description":"In an increasingly complex world, decision analysis has a major role to play in helping decision makers to gain a greater understanding of the problems they face, particularly as research has shown that the decision-making process can often go wrong. 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This book aims to make decision analysis accessible to managers and administrators in business and public sector organizations. Written in a user-friendly style and using practical examples, it shows how difficult decisions can be tackled in a structured way so that new insights emerge and a documented and defensible rationale for the decision is established. Extended and updated to include the latest ideas and techniques, new features of this edition include chapters on the analytic hierarchy process, decision framing, scenario planning and how unaided decision makers make decisions, while more exercises and discussion questions have been included at the end of most chapters. Decision Analysis for Management Judgment is an essentially practical book which draws together ideas from a variety of disciplines - including psychology, management science and statistics. Assuming little or no prior knowledge of these disciplines, it will help both practicing managers faced with the responsibility of making crucial decisions as well as students on management, business administration and decision analysis courses. \"I found the book well organized, informative, and especially easy to read . I give the book my highest recommendation.\" Journal of the Operational Research Society \"This is an excellent introductory text on decision analysis and the best I have seen . Goodwin and Wright have written a remarkably complete text. It is hard to find fault with this book.\" Interfaces \"[This book] offers plenty of thought-provoking questions and inspiration for new ways of tackling decision problems. [It] makes for easy and interesting reading.\" Scandinavian Journal of Management \"All in all, this book is well written,user friendly, and very informative. A very worthwhile book.\" Personnel Psychology","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49593732464913,"sku":"GOR002039995","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0471899038.jpg?v=1751359451"},{"product_id":"something-doesnt-add-up-book-paul-goodwin-9781788162593","title":"Something Doesnt Add Up","description":"Some people fear and mistrust numbers. Others want to use them for everything. After a long career as a statistician, Paul Goodwin has learned the hard way that the ones who want to use them for everything are a very good reason for the rest of us to fear and mistrust them. Something Doesn't Add Up is a fieldguide to the numbers that rule our world, even though they don't make sense.  Wry, witty and humane, Goodwin explains mathematical subtleties so painlessly that you hardly need to think about numbers at all. 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The fourth edition has been fully revised and updated and includes a number of changes to reflect the latest developments in the field.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49620615659793,"sku":"GOR002011771","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50181870616849,"sku":"GOR006098631","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50223878078737,"sku":"CIN0470714395G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50433257013521,"sku":"CIN0470714395VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52984030134545,"sku":"GOR010639734","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470714395.jpg?v=1750814002"},{"product_id":"decision-analysis-for-management-judgment-book-paul-goodwin-9781118740736","title":"Decision Analysis for Management Judgment","description":"Decision Analysis for Management Judgment is unique in its breadth of coverage of decision analysis methods. 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