{"title":"Paul J Zak","description":"\u003cp\u003eDelve into the world of Paul J. Zak, a pioneer in the field of neuroeconomics. Explore his groundbreaking research on trust, empathy, and the science of human connection, offering fascinating insights into our social behaviour.\u003c\/p\u003e","products":[{"product_id":"moral-molecule-book-paul-j-zak-9780552164610","title":"The Moral Molecule","description":"Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecule in the human brain.  Zak’s colleagues call him Dr Love. They also call him the vampire economist. He and his research team have travelled from his laboratory in California to the jungles of Papua new Guinea via a summer garden in Devon, taking blood from people as they attend a wedding, make decisions with money, play football on the field, even jump from an aeroplane. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do: why we are sometimes rational, at other times irrational; why men cheat more than women; how the moral molecule operates in the market place, and most importantly, once we understand the moral molecule, how we can consciously use it to make our lives better.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49504111395089,"sku":"GOR007135362","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49759427428625,"sku":"NGR9780552164610","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":51695513239825,"sku":"CIN0552164615G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0552164615.jpg?v=1751072784"},{"product_id":"moral-molecule-the-the-new-science-of-what-makes-us-good-or-evil-book-paul-j-zak-9780593067499","title":"Moral Molecule, The the new science of what makes us good or evil","description":"Is morality universal? Why are men less faithful than women? Why do some businesses succeed while others collapse? If we have a natural impulse to empathise and care for each other, why are there psychopaths? Neuroscientist and economist Paul Zak has spent 10 years researching to answer these questions and discover the chemical driver of our behaviour. His research has led him from a 'vampire' wedding in Devon to the jungle of Papua New Guinea and from the US military to a Buddhist monastory. Detective story, adventure and scientific discovery rolled into one, \"The Moral Molecule\" is a brilliant read: compulsively entertaining and potentially life-changing.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49570531016977,"sku":"GOR004357909","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49643396071697,"sku":"GOR005797287","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":51681534411025,"sku":"GOR007364305","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0593067495.jpg?v=1751294361"},{"product_id":"moral-molecule-book-paul-j-zak-9780593067505","title":"The Moral Molecule","description":"Why are men less faithful than women? Why are some people altruists and others cold-hearted bastards? Why do some businesses succeed while others collapse? In his entertaining and groundbreaking book, Paul Zak answers these essential questions about human nature and the way we live. Oxytocin, a hormone generally associated with childbirth, is present in all of us and can explain the underlying biology of decision making and behavioural trust. Oxytocin is what makes us empathetic, and is therefore the fundamental control mechanism that orchestrates morality. From his unusual 'vampire studies', which involve taking blood from wedding guests to see if the romantic ritual increases oxytocin (it does), to working with US Military troops to balance oxytocin with testosterone, this study takes us from corporate offices to Buddhist monasteries. In doing so Zak demonstrates how businesses and whole economies are affected by oxytocin, and his studies into an oxytocin based drug that could treat autism, anxiety and post-traumatic-stress disorder, show us its potential influence on society as a whole. Vampire Economics will leave you with new knowledge of human nature, and introduces oxytocin - a chemical that influences every aspect of our lives.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49586527469841,"sku":"GOR004722095","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0593067509.jpg?v=1751294362"},{"product_id":"moral-molecule-book-paul-j-zak-9780142196908","title":"The Moral Molecule","description":"Human beings can be so compassionate and yet they can also be shockingly cruel. What if there was a hidden master control for human behavior? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch, a molecule in the human brain. The Moral Molecule is a firsthand account of this discovery, revealing how evolution built the Golden Rule into our biology. From his laboratory in California to the jungles of Papua New Guinea, Zak takes you on an amazing and exciting journey to what it means to be human. Zak s experiments what science writer Matt Ridley called the most revealing in the history of economics measure a brain chemical called oxytocin found in the bloodstream. His colleagues sometimes call him the vampire economist. His research team has taken blood from thousands of people as they made decisions with money in the lab, played football out on the field, jumped from an airplane, attended a wedding, and many other situations in which human interactions take place. Ascending from molecules to families to entire societies, Zak s findings reveal how oxytocin can produce a virtuous cycle of love and prosperity. The Moral Molecule is a journey well beyond common theories about why we make the decisions we do. Zak explains what underlies the great mysteries of human behavior why some husbands are more faithful than others; why women tend to be more generous than men; why we are sometimes rational and other times irrational. He explores the role of religion in moral behavior, how the moral molecule operates in the marketplace, and most important, once we understand the moral molecule how we can consciously use it to make our own lives better.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49772542820625,"sku":"CIN0142196908G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50761538863377,"sku":"CIN0142196908VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50999403020561,"sku":"NIN9780142196908","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51134476288273,"sku":"GOR008343647","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52821270003985,"sku":"GOR013034728","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0142196908.jpg?v=1762940963"},{"product_id":"moral-molecule-book-paul-j-zak-9780525952817","title":"The Moral Molecule","description":"Human beings can be so compassionate and yet they can also be shockingly cruel. What if there was a hidden master control for human behavior? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch, a molecule in the human brain. The Moral Molecule is a firsthand account of this discovery, revealing how evolution built the Golden Rule into our biology. From his laboratory in California to the jungles of Papua New Guinea, Zak takes you on an amazing and exciting journey to what it means to be human. Zak s experiments what science writer Matt Ridley called the most revealing in the history of economics measure a brain chemical called oxytocin found in the bloodstream. His colleagues sometimes call him the vampire economist. His research team has taken blood from thousands of people as they made decisions with money in the lab, played football out on the field, jumped from an airplane, attended a wedding, and many other situations in which human interactions take place. Ascending from molecules to families to entire societies, Zak s findings reveal how oxytocin can produce a virtuous cycle of love and prosperity. The Moral Molecule is a journey well beyond common theories about why we make the decisions we do. Zak explains what underlies the great mysteries of human behavior why some husbands are more faithful than others; why women tend to be more generous than men; why we are sometimes rational and other times irrational. He explores the role of religion in moral behavior, how the moral molecule operates in the marketplace, and most important, once we understand the moral molecule how we can consciously use it to make our own lives better.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50354574000401,"sku":"CIN0525952810G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50964368261393,"sku":"GOR007252257","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51502548091153,"sku":"CIN0525952810VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52167658111249,"sku":"GOR014499036","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0525952810.jpg?v=1751424660"},{"product_id":"moral-markets-book-paul-j-zak-9780691135236","title":"Moral Markets","description":"Like nature itself, modern economic life is driven by relentless competition and unbridled selfishness. Or is it? Drawing on converging evidence from neuroscience, social science, biology, law, and philosophy, Moral Markets makes the case that modern market exchange works only because most people, most of the time, act virtuously. Competition and greed are certainly part of economics, but Moral Markets shows how the rules of market exchange have evolved to promote moral behavior and how exchange itself may make us more virtuous. Examining the biological basis of economic morality, tracing the connections between morality and markets, and exploring the profound implications of both, Moral Markets provides a surprising and fundamentally new view of economics--one that also reconnects the field to Adam Smith's position that morality has a biological basis. Moral Markets, the result of an extensive collaboration between leading social and natural scientists, includes contributions by neuroeconomist Paul Zak; economists Robert H. Frank, Herbert Gintis, Vernon Smith (winner of the 2002 Nobel Prize in economics), and Bart Wilson; law professors Oliver Goodenough, Erin O'Hara, and Lynn Stout; philosophers William Casebeer and Robert Solomon; primatologists Sarah Brosnan and Frans de Waal; biologists Carl Bergstrom, Ben Kerr, and Peter Richerson; anthropologists Robert Boyd and Michael Lachmann; political scientists Elinor Ostrom and David Schwab; management professor Rakesh Khurana; computational science and informatics doctoral candidate Erik Kimbrough; and business writer Charles Handy.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50683096105233,"sku":"GOR004955605","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51005612523793,"sku":"NIN9780691135236","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52515266330897,"sku":"CIN0691135231G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0691135231.jpg?v=1750816633"},{"product_id":"little-book-of-happiness-book-paul-j-zak-9781544547886","title":"The Little Book of Happiness","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":52752235364625,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":52752235757841,"sku":"NIN9781544547886","price":0.0,"currency_code":"GBP","in_stock":false}]},{"product_id":"little-book-of-happiness-book-paul-j-zak-9781544547879","title":"The Little Book of Happiness","description":"\u003cp\u003eSIX.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eResearch indicates that just six high-value experiences a day will increase your happiness. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStudies done at Oxford University show that at least half of your happiness comes from having a rich social network-a close group of people who truly care about you. Unsurprisingly, those who serve others tend to have the strongest social connections.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn The Little Book of Happiness, noted neuroscientist Dr. Paul J. Zak shows you how to invest in relationships so you can truly thrive.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eEach chapter of The Little Book of Happiness defines one of the forty-five cardinal virtues, describes how it affects the brain, and provides scientifically sound practices for developing it. You'll also gain access to a free app to personally track your progress as you complete each happiness-expanding exercise.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover how adding a daily dose of six-or more-quality experiences can change your life for the better \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ NEW \/ INGRAM","offer_id":52752254959889,"sku":"NIN9781544547879","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53231355494673,"sku":"CIN1544547870VG","price":0.0,"currency_code":"GBP","in_stock":false}]},{"product_id":"misunderstood-monstrous-alphabet-book-paul-j-zak-9781737270225","title":"Misunderstood Monstrous Alphabet","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ INTERNAL","offer_id":53223789658385,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":53223789854993,"sku":"NIN9781737270225","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781737270225.jpg?v=1772999621"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-paul-j-zak.oembed","provider":"World of Books ","version":"1.0","type":"link"}