{"title":"Paul Springer","description":null,"products":[{"product_id":"ink-thief-book-paul-springer-9780330337144","title":"The Ink Thief","description":"The Ink Thief gains power by stealing books and paintings - cooking them up and eating the result.  Then he discovers children - and their very useful intelligence.  Two children, Samantha and Jim encounter this character and are soon launched into a series of adventures.  They are rescued just in time by a librarian - but no ordinary librarian.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49530204782865,"sku":"GOR007400575","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49634077507857,"sku":"GOR004735339","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50139371471121,"sku":"GOR006129747","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0330337149.jpg?v=1751070929"},{"product_id":"ads-to-icons-book-paul-springer-9780749449360","title":"Ads to Icons","description":"From Ads to Icons explores the current and future direction of advertising.  The book is divided into two parts. Part one comprises 50 international case studies of new and iconic advertising campaigns with profiles, analysis, a summary of essential points that can be learnt from each and suggestions for further reading. Cases include Sibirsky Bereg, YouTube, Singapore Cancer Society and Amex. Part two provides a review and analysis of the changing media landscape.  Throughout, the book traces the development of established advertising techniques and traditional media, to experimentation with digital media to respond to the need to create new channels through which to reach customers.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49588843282705,"sku":"GOR006920535","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49613069418769,"sku":"GOR005990439","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749449365.jpg?v=1751361460"},{"product_id":"ads-to-icons-book-paul-springer-9780749456474","title":"Ads to Icons","description":"The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising.  New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience.  The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired.  Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49609934930193,"sku":"GOR005029098","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0749456477.jpg?v=1750881685"},{"product_id":"outsourcing-war-to-machines-book-paul-j-springer-9781440830853","title":"Outsourcing War to Machines","description":"Military robots are affecting both the decision to go to war and the means by which wars are conducted. This book covers the history of military robotics, analyzes their current employment, and examines the ramifications of their future utilization.  Robotic systems are the future of military conflicts: their development is already revolutionizing the nature of human conflict—and eroding the standards of acceptable behavior in wartime. Written by a professor who teaches strategy and leadership for the U.S. Air Force, one of the global leaders in the development and utilization of military robots, this book both addresses the history of military robotics and discusses the troubling future ramifications of this game-changing technology.  Organized both chronologically and thematically, the book's chapters describe the development and evolution of unmanned warfare; clarify the past, current, and future capabilities of military robotics; and offer a detailed and convincing argument that limits should be placed upon their development before it is too late. This standout work presents an eye-opening analysis that military personnel, civil servants, and academic instructors who teach military history, social policy, and ethics can ill afford to ignore, and will also provide the general public with information that will correct misconceptions about military robotics derived through popular culture and the news media.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50260646396177,"sku":"CIN1440830851G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50620237873425,"sku":"CIN1440830851VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52137540747537,"sku":"NLS9781440830853","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1440830851.jpg?v=1751457360"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-paul-springer.oembed","provider":"World of Books ","version":"1.0","type":"link"}