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Pervasive in our culture, these three obsessions may seem to represent the worst qualities of humankind. But what have our lust, greed and rage driven us to achieve?  In this surprising and original book, Peter Nowak argues that most of the major technological advances of the last sixty years have stemmed from the trio of billion-dollar industries that cater to our basest impulses. From cling film to aerosols, digital cameras to cold medicine and GM foods to Google, many of the gadgets and conveniences we enjoy today can be traced back to either the porn, military or fast food industry.  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Focusing on the effects of technology rather than just its comparatively minor side effects,he finds a world that is rapidly equalizing, globalizing, and co-operating.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":50588898197777,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50588899082513,"sku":"GOR014007700","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0762787007.jpg?v=1780652876"},{"product_id":"rise-of-real-life-superheroes-book-peter-nowak-9781771622509","title":"The Rise of Real-Life Superheroes","description":"\u003cp\u003eMeanwhile, back in the darkened alleys of a city near you... trouble is brewing. A fight breaks out. A mugger shakes down an innocent tourist. Inequality is on the rise.\u003c\/p\u003e \u003cp\u003eEnter our heroes. Dark Guardian chases off an angry drug dealer in Manhattan. Mr. Xtreme charges in and breaks up a San Diego bar brawl. T.O. Ronin hugs a homeless man on the snowy streets of Toronto. These aren't the big-screen or comic-book heroes that have been increasingly dominating pop culture. They're real-life superheroes: individuals who take on masked personae to fight crime and help the helpless. They don't have superpowers, but they do try to make the world a better place.\u003c\/p\u003e \u003cp\u003eLifelong comic-book fan and veteran journalist Peter Nowak goes to the source of this phenomenon, meeting with real-life superheroes in North America and around the world to get their stories and investigate what the movement means for the future of society. 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