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In the early 1980s, he helped GE preserve its teetering credit rating in the face of double-digit inflation. Now, in Leading Through Inflation, he brings the same common sense and wisdom that made his book Execution, coauthored with Larry Bossidy, a long-time New York Times bestseller.   This book will be your guide to avoiding the hazards of inflation while positioning your company to thrive when the business cycle stabilizes. It provides Ram’s down-to-earth recommendations and real-world examples to help you navigate a landscape that may be new to you.                 As you learn to lead through inflation, you will be better prepared for recession and stagflation as well. You will know how to protect your cash, your customers, and your capital investments. 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More than ever, these days, the sales process often turns into a war about price -- a frustrating, unpleasant war that takes all the fun out of selling. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems. Instead of starting with your product or service, start with your customer's problems. Focus on becoming your customer's trusted partner, someone he or she can turn to for creative, cost-effective solutions that are based on your deep knowledge of your customer's values, goals, and problems. This powerful book will teach you: -- How to gain a deeper knowledge of your customer's company, including costs, values, and how decisions really get made -- How to help your customer improve margins and drive revenue growth -- How to focus on your customer's customers -- How to work with other departments in your own company to customize better solutions -- How to make price much less of an issue Someday every company will listen more closely to the customer, and every manager will realize that sales is everyone's business, not just the sales department's. 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The best have a knack for simplifying the most complex business practices down to the fundamentals – the same fundamentals of the small family business.   In What the CEO Wants You To Know, Ram Charan explains in clear, simple language how to do what great CEOs do instinctively and persistently – understand the basic building blocks of a company and use them to figure out how to make it work as a total business. Being able to decide what to do when, despite the clutter of day-to-day to-do lists and the complexity of the real world, takes the mystery out of business and offers a clear road map of organisational success.  First published in 2001 (with over 300,000 copies sold worldwide) but never before published in the UK, this business classic has been completely rewritten and updated with new stories from today’s market leaders and companies, and the latest insights from the cutting edge of management research.  ‘One of the world’s most renowned management consultants and authors.’ Fast Company","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49522759106833,"sku":"CIN1847942180G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49534166565137,"sku":"GOR009563781","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738895294737,"sku":"NGR9781847942180","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51381238038801,"sku":"GOR014248126","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51694663729425,"sku":"CIN1847942180VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52094634754321,"sku":"GOR012756362","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1847942180.jpg?v=1751123141"},{"product_id":"rethinking-competitive-advantage-book-ram-charan-9781847943484","title":"Rethinking Competitive Advantage","description":"From the million-copy-bestselling author of Execution  'Ingenious . . . 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The Attacker's Advantage  is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.Ram Charan, harnessing an unequalled depth and breadth of experience working with leaders and companies around the globe, provides tested, practical tools to help you:Build the perceptual acuity to see around corners and detect, ahead of others, those forces,especially people, who are the catalysts of change,that could radically reshape a company or industryHave the mindset to see opportunity in uncertaintyCommit to a new path forward despite the unknowns, positioning your business to make the next move ahead of competitorsBreak the blockages that can hold your company backKnow when to accelerate and when to shift the short-term and long-term balanceMake your organization agile and steerable by aligning people, priorities, decision-making power, budgeting and capital allocation, and key performance indicators to the new realities of the marketplace The Attacker's Advantage  provides a stark and simple challenge: stay in a legacy world of incremental gains or defensiveness, or be an attacker by creating a new world, scaling it up quickly, ahead of the traditional players.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49524996243729,"sku":"GOR007397593","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50385476059409,"sku":"CIN1610394747G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50713892815121,"sku":"GOR011423562","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50914161492241,"sku":"CIN1610394747VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51333371003153,"sku":"CIN1610394747A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":51560967373073,"sku":"CIN1610394747LN","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1610394747.jpg?v=1773318458"},{"product_id":"every-business-is-a-growth-business-book-ram-charan-9780812933055","title":"Every Business Is a Growth Business","description":"\u003cb\u003eWhat's the number one item on every company's agenda?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eProfitable Growth. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eEvery Business Is a Growth Business\u003c\/b\u003e is your one-stop guide to making profitable growth happen. 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