{"title":"Ranjay Gulati","description":null,"products":[{"product_id":"deep-purpose-book-ranjay-gulati-9780063088917","title":"Deep Purpose","description":"\u003cp\u003e\u003cb\u003eForbes, Best Business Books of 2022\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Next Big Idea Club, Best Leadership Books of 2022\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThinkers50 Top 10 Best New Management Books for 2022\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAxiom Award Bronze Medalist for Business Ethics\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFew business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like \"mission,\" \"vision,\" and \"values.\" Even well-intentioned leaders don't understand purpose's full potential, struggling to balance purpose and profit and engaging half-heartedly with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor.\u003c\/p\u003e \u003cp\u003eHaving conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that create long-term value for customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls \u003ci\u003edeep purpose\u003c\/i\u003e, furthering each organization's reason for being more intensely, thoughtfully, and comprehensively than ever before.\u003c\/p\u003e \u003cp\u003eIn this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world's most purposeful, high-performance companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by\u003c\/p\u003e \u003cul\u003e \u003cli\u003enavigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value;\u003c\/li\u003e \u003cli\u003ebuilding purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance;\u003c\/li\u003e \u003cli\u003eupdating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully;\u003c\/li\u003e \u003cli\u003eusing powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and\u003c\/li\u003e \u003cli\u003ebuilding cultures that don't merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity's future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, transforming organizational culture and enhancing performance while also delivering meaningful benefits to society. It's the kind of inspired thinking that businesses--and the rest of us--urgently need.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49516712722705,"sku":"GOR013627651","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49765306040593,"sku":"CIN0063088916VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50328437719313,"sku":"CIN0063088916G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50439707722001,"sku":"GOR013951971","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":50999193403665,"sku":"NIN9780063088917","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0063088916.jpg?v=1751069306"},{"product_id":"leading-sustainable-change-book-rebecca-henderson-9780198783725","title":"Leading Sustainable Change","description":"The business case for acting sustainably is becoming increasingly compelling - reducing our global footprint to sustainable levels is the defining issue of our times and it is one that can only be addressed with the active participation of the private sector. 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