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To those who view electronic text as a cultural catastrophe, he counters that \"electronic expression has come not to destroy the Western arts but to fulfil them.\" Throughout, Lanham argues that the dichotomy between a fixed, authoritative printed text and the dynamic, negotiable electronic word re-enacts a much older opposition, the ancient debate between the philosophers and the rhetoricians. The computer, an \"intrinsically rhetorical device,\" enfranchises the free play and experimentation that pervade postmodern arts and letters. It embodies the new kind of seriousness that is now replacing 19th-century cultural solemnity. Whether discussing how electronic text fulfils the expressive agenda of 20th-century visual art and music, how it will revolutionize the university curriculum, how it democratizes the expressive instruments of art, or how it poses anew the cultural accountability of humanism itself, Lanham insists that the move from book to screen gives cause for optimism, not apocalyptic despair.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49577235513617,"sku":"GOR008831839","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50345982656785,"sku":"CIN0226468836G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51713815970065,"sku":"CIN0226468836VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0226468836.jpg?v=1751101765"},{"product_id":"handlist-of-rhetorical-terms-book-richard-a-lanham-9780520273689","title":"A Handlist of Rhetorical Terms","description":"With a combination of alphabetical and descriptive lists, this title provides all the rhetorical terms - mostly Greek and Latin - that students of Western literature and rhetoric are likely to come across in their reading or will find useful in their writing. 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Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. The new attention economy, therefore, will anoint a new set of moguls in the business world - not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49606655017233,"sku":"GOR007187023","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50687714689297,"sku":"GOR006423922","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51521575518481,"sku":"CIN0226468674VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51684698161425,"sku":"CIN0226468674G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53024677921041,"sku":"CIN0226468674A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0226468674.jpg?v=1751432495"},{"product_id":"longman-guide-to-revising-prose-book-richard-a-lanham-9780321417664","title":"Longman Guide to Revising Prose","description":null,"brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49621303099665,"sku":"GOR009081756","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50312110604561,"sku":"CIN0321417666VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52698258309393,"sku":"CIN0321417666G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0321417666.jpg?v=1750973941"},{"product_id":"style-book-richard-a-lanham-9780300017205","title":"Style","description":"\u003cp\u003eA necessary manual for those interested in the perpetuation, and the possibilities, of good English prose.--\u003ci\u003eHarper's Magazine\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e Lanham's] style is notable for its audacity, liveliness, and grace.--\u003ci\u003eThe Times Literary Supplement\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThe most applicably provocative book on the subject of prose style available. Imperative reading for all teachers and students of writing.--\u003ci\u003eChoice\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThis humorous and accessible classic on style calls for the return of wordplay and delight to writing instruction. Richard Lanham argues that many tomes on writing, with their trio of platitudes--clarity, plainness, sincerity--lie upon the spirit like wet cardboard.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePeople seldom write to be clear. They have designs on their fellow men. Pure prose is as rare as pure virtue, and for the same reasons.The Books \u003c\/i\u003e Lanham's term for misguided composition textbooks]\u003ci\u003e, written for a man and world yet unfallen, depict a ludicrous process like this: 'I have an idea. I want to present this gift to my fellow man. I fix this thought clearly in mind. I follow the rules. Out comes a prose that gift-wraps thought in transparent paper.' If this sounds like a travesty, it's because it is one. Yet it dominates prose instruction in America.\u003c\/i\u003e--from Chapter 1\u003c\/p\u003e\u003cp\u003e \u003cb\u003eRichard A. Lanham\u003c\/b\u003e is professor emeritus of English at the University of California, Los Angeles, and president of Rhetorica, Inc., a consulting and editorial services company. 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Interactive, volatile, mixing word and image, the electronic word challenges our assumptions about the shape of culture itself.  This highly acclaimed collection of Richard Lanham's witty, provocative, and engaging essays surveys the effects of electronic text on the arts and letters. Lanham explores how electronic text fulfills the expressive agenda of twentieth-century visual art and music, revolutionizes the curriculum, democratizes the instruments of art, and poses anew the cultural accountability of humanism itself.   Persuading us with uncommon grace and power that the move from book to screen gives cause for optimism, not despair, Lanham proclaims that \"electronic expression has come not to destroy the Western arts but to fulfill them.\"   The Electronic Word is also available as a Chicago Expanded Book for your Macintosh®. This hypertext edition allows readers to move freely through the text, marking \"pages,\" annotating passages, searching words and phrases, and immediately accessing annotations, which have been enhanced for this edition. In a special prefatory essay, Lanham introduces the features of this electronic edition and gives a vividly applied critique of this dynamic new edition.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49624261394705,"sku":"GOR003950134","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50206471651601,"sku":"CIN0226468852VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50346855498001,"sku":"CIN0226468852G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52449809924369,"sku":"GOR004486868","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0226468852.jpg?v=1751356960"},{"product_id":"handlist-of-rhetorical-terms-book-richard-a-lanham-9780520014145","title":"Handlist of Rhetorical Terms","description":"\u003cp\u003eIn the present technological age, information is a valuable resource for both small and large enterprises as well as for our daily lives. The key enablers that link computer resources and devices together to gather, process, and distribute crucial data both locally and worldwide are network technologies. For our daily lives and commercial operations, network technologies offer effective, adaptable, and seamless communication while maximizing productivity and resources.\u003c\/p\u003e\u003cp\u003eDue to its significance, this field has undergone a significant evolution in the past few decades, moving away from traditional wired networks and toward Bluetooth, infrared, microwave, radio, and satellite networks. These days, network technologies are not employed only in computer labs, businesses, or homes; a wide range of domains, such as vehicular ad hoc networks, mobile ad hoc networks, and the Internet of Things, have been seen using network technologies.\u003c\/p\u003e\u003cp\u003eResearchers from academia and industry have worked hard to build and develop software-based network technologies, such as middleware, protocol stacks, and network software architectures, in addition to hardware-based and physical network technologies. The paradigm shift in this field is being driven primarily by software-based network technologies, which have also given rise to numerous new network innovations, including grid computing, cloud computing, fog computing, edge computing, software-defined networks, and content-centric networks. Significant efforts have been made in cellular network technologies to boost the user experience, and as a result, new cellular network technologies, including LTE, VoLTE, and 5G, have also been developed.\u003c\/p\u003e\u003cp\u003eEfforts continue to be made by researchers in these networking fields due to the demand for and importance of these technologies in present and future situations. Many of these efforts are still in progress, and there are still possibilities that need to be investigated. As a result, it's important to stay up to date on network technology developments and look into further research difficulties that need to be resolved for the benefit of users. This book will present the most recent and leading research in the field of network technologies in order to achieve solutions for various problems that exist in this domain.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":49661744283921,"sku":"GOR013720999","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50354977734929,"sku":"CIN0520014146G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520014146.jpg?v=1751039962"},{"product_id":"style-book-richard-a-lanham-9781589880320","title":"Style","description":"\u003cdiv\u003e \u003cp\u003e\"A necessary manual for those interested in the perpetuation, and the possibilities, of good English prose.\"--\u003ci\u003eHarper's Magazine\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"[Lanham's] style is notable for its audacity, liveliness, and grace.\"--\u003ci\u003eThe Times Literary Supplement\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\"The most applicably provocative book on the subject of prose style available. Imperative reading for all teachers and students of writing.\"--\u003ci\u003eChoice\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThis humorous and accessible classic on style calls for the return of wordplay and delight to writing instruction. Richard Lanham argues that many tomes on writing, with their trio of platitudes--clarity, plainness, sincerity--lie \"upon the spirit like wet cardboard.\"\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"People seldom write to be clear. They have designs on their fellow men. Pure prose is as rare as pure virtue, and for the same reasons...The Books\u003c\/i\u003e [Lanham's term for misguided composition textbooks]\u003ci\u003e, written for a man and world yet unfallen, depict a ludicrous process like this: 'I have an idea. I want to present this gift to my fellow man. I fix this thought clearly in mind. I follow the rules. Out comes a prose that gift-wraps thought in transparent paper.' If this sounds like a travesty, it's because it is one. 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Imperative reading for all teachers and students of writing.--\u003ci\u003eChoice\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eThis humorous and accessible classic on style calls for the return of wordplay and delight to writing instruction. Richard Lanham argues that many tomes on writing, with their trio of platitudes--clarity, plainness, sincerity--lie upon the spirit like wet cardboard.\u003c\/p\u003e\u003cp\u003e\u003ci\u003ePeople seldom write to be clear. They have designs on their fellow men. Pure prose is as rare as pure virtue, and for the same reasons.The Books \u003c\/i\u003e Lanham's term for misguided composition textbooks]\u003ci\u003e, written for a man and world yet unfallen, depict a ludicrous process like this: 'I have an idea. I want to present this gift to my fellow man. I fix this thought clearly in mind. I follow the rules. Out comes a prose that gift-wraps thought in transparent paper.' If this sounds like a travesty, it's because it is one. 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