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Para comprometerse a nunca volver a emprender esta tarea abrumadora, la llaman la \"edición final\".\u003cbr\u003e \u003cbr\u003e Ofrece una gran cantidad de nuevos conocimientos, tanto para sus fanáticos declarados como para los recién llegados al campo, sobre una amplia variedad de problemas que enfrentamos en nuestra vida diaria: COVID-19, salud, finanzas personales, ahorros para la jubilación, deuda de tarjetas de crédito, vivienda. hipotecas, atención médica, donación de órganos, cambio climático y \"lodo\" (papeleo y otras molestias que no queremos y que nos impiden obtener lo que queremos), todo mientras respetamos una de las reglas cardinales de empujar: hacer ¡es divertido!\u003cbr\u003e \u003cbr\u003e \u003cb\u003eENGLISH DESCRIPTION\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. 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To commit themselves to never undertaking this daunting task again, they are calling this the \"final edition.\" It offers a wealth of new insights, for both its avowed fans and newcomers to the field, about a wide variety of issues that we face in our daily lives--COVID-19, health, personal finance, retirement savings, credit card debt, home mortgages, medical care, organ donation, climate change, and \"sludge\" (paperwork and other nuisances we don't want, and that keep us from getting what we do want)--all while honoring one of the cardinal rules of nudging: make it fun!","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50333098475793,"sku":"GOR013930847","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51063741022481,"sku":"NIN9786073805360","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/6073805365.jpg?v=1785792203"},{"product_id":"advances-in-behavioral-finance-book-richard-h-thaler-9780871548443","title":"Advances in Behavioral Finance","description":"\u003cdiv\u003eModern financial markets offer the real world's best approximation to the idealized price auction market envisioned in economic theory. 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Richard Roll traces the negative effects of corporate takeovers on the stock prices of the acquiring firms to the overconfidence of managers, who fail to recognize the contributions of chance to their past successes. Andrei Shleifer and Robert Vishny show how the difficulty of establishing a reliable reputation for correctly assessing the value of long term capital projects can lead investment analysis, and hence corporate managers, to focus myopically on short term returns. As a testing ground for assessing the empirical accuracy of behavioral theories, the successful studies in this landmark collection reach beyond the world of finance to suggest, very powerfully, the importance of pursuing behavioral approaches to other areas of economic life. 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Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and might just become better at making decisions themselves.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51597054411025,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ GARDNERS","offer_id":51597054607633,"sku":"NGR9780241789681","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":52683413029137,"sku":"NLS9780241789681","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52954952499473,"sku":"GOR014665690","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":53340819226897,"sku":"GOR014861307","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0241789680.jpg?v=1785847216"},{"product_id":"winner-s-curse-book-richard-h-thaler-9781982165116","title":"The Winner's Curse","description":"\u003cb\u003eNamed one of \u003ci\u003eFinancial Times\u003c\/i\u003e's Best Books of 2025, that bestselling author Tim Hartford called \"fun\" and \"nerdy in the best way\"\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e \u003cb\u003eNobel Prize winner Richard H. Thaler and rising star economist Alex O. Imas explore the past, present, and cutting-edge future in behavioral economics in \u003ci\u003eThe Winner's Curse\u003c\/i\u003e.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Why do people cooperate with one another when they have no obvious motivation to do so? Why do we hold on to possessions of little value? And why is the winner of an auction so often disappointed?\u003cbr\u003e \u003cbr\u003e Over thirty years ago, Richard H. Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then.\u003cbr\u003e \u003cbr\u003e Now, three decades later, Thaler has teamed up with economist Alex O. 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