{"title":"Richard Montanez","description":"\u003cp\u003eDiscover the inspiring story of Richard Montañez, the innovator behind Flamin' Hot Cheetos. Explore books that delve into his journey of entrepreneurship, Mexican-American heritage, and the power of embracing your roots.\u003c\/p\u003e","products":[{"product_id":"flamin-hot-book-richard-montanez-9780593087466","title":"Flamin' Hot","description":"\u003cb\u003e\u003ci\u003eNow a Hulu feature film directed by Eva Longoria\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e Read the story everyone is talking about: how a janitor struggling to put food on the table invented Flamin' Hot Cheetos in a secret test kitchen, breaking barriers and becoming the first Latino frontline worker promoted to executive at Frito-Lay.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Richard Montañez is a man who made a science out of walking through closed doors, and his success story is an empowerment manual for anyone stuck in a dead-end job or facing a system stacked against them. \u003cbr\u003e  \u003cbr\u003e Having taken a job mopping floors at Frito-Lay's California factory to support his family, Montañez took his future into his own hands and created the world's hottest snack food: Flamin' Hot Cheetos. This bold move not only disrupted the food industry with some much-needed spice, but also shook up a corporate culture in which everyone stayed in their lane. When a top food scientist at Frito-Lay sent out a memo telling sales and marketing to kill the new product before it made it to the store shelves--jealous that someone with no formal education beyond the sixth grade could do his job--Montañez was forced to go rogue once again to save his idea. Through creative thinking, community building, and a few powerful mindset shifts, he outsmarted the naysayers who tried to get in his way.\u003cbr\u003e  \u003cbr\u003e \u003ci\u003eFlamin' Hot\u003c\/i\u003e proves that you can break out of your career rut and that your present circumstances don't have to dictate your future.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49737553182993,"sku":"NGR9780593087466","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50358186213649,"sku":"CIN0593087461G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50358187294993,"sku":"CIN0593087461VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51004226208017,"sku":"NIN9780593087466","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53072148660497,"sku":"GOR012779196","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53251938615569,"sku":"GOR014833155","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0593087461.jpg?v=1751360165"},{"product_id":"boy-a-burrito-and-a-cookie-book-richard-montanez-9781622957910","title":"A Boy, a Burrito, and a Cookie","description":null,"brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50171585364241,"sku":"CIN1622957911G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50916171710737,"sku":"CIN1622957911VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1622957911.jpg?v=1750721124"},{"product_id":"flamin-hot-la-increible-historia-real-del-ascenso-de-un-hombre-de-conserje-a-eje-book-richard-montaez-9781644734322","title":"Flamin' Hot: La increíble historia real del ascenso de un hombre, de conserje a  ejecutivo \/ Flamin' Hot: The Incredible True Story of One Man's Rise from Jan","description":null,"brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51043069919505,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51043072966929,"sku":"NIN9781644734322","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52328428896529,"sku":"CIN164473432XVG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53302712533265,"sku":"CIN164473432XG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/164473432X.jpg?v=1751089555"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-richard-montanez.oembed","provider":"World of Books ","version":"1.0","type":"link"}