{"title":"Richard W Lewis","description":null,"products":[{"product_id":"absolut-book-book-richard-w-lewis-9781885203298","title":"Absolut Book.","description":"The Absolut Vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. In this book, Richard Lewis of TBWA Chiat\/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh. Yet, it's a campaign built on more than marketing magic: Absolut Vodka is a superb product with a humble background. Produced in the tiny, picturesque town of Ahus, Sweden, Absolut came to America a complete unknown. In the early efforts to establish the brand's identity, the creators realized the now-famous two-word headlines would showcase the absolute quality of the brand, but Absolut would also be unpretentious, and not take itself - or the world - too seriously. Now, many years, and hundreds of awards later, the image of the Absolut bottle is embedded in our collective consciousness.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49543053213969,"sku":"GOR002064144","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49768415363345,"sku":"GOR002077573","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50174200611089,"sku":"CIN1885203292G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50402446147857,"sku":"CIN1885203292A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":50423199891729,"sku":"GOR007634372","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51418054623505,"sku":"CIN1885203292VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1885203292.jpg?v=1750931848"},{"product_id":"absolut-sequel-book-richard-w-lewis-9780794604011","title":"Absolut Sequel.","description":"Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book.   This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.  This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, \"the consumers drink the ads as much as they drink the vodka.\"","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49798393757969,"sku":"CIN0794604013G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51331453616401,"sku":"CIN0794604013VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0794604013.jpg?v=1751232813"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-richard-w-lewis.oembed","provider":"World of Books ","version":"1.0","type":"link"}