{"title":"Rob Markey","description":null,"products":[{"product_id":"the-ultimate-question-2-0-how-net-promoter-companies-thrive-in-a-customer-driven-world-cd-9781596597624","title":"The Ultimate Question 2.0","description":"In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company's future: Would you recommend us to a friend? By asking customers this question, you identify\u0026gt;\u003ci\u003edetractors\u003c\/i\u003e, who sully your firm's reputation and readily switch to competitors, and\u0026gt;\u003ci\u003epromoters\u003c\/i\u003e, who generate good profits and true, sustainable growth. \u003cp\u003e\u003c\/p\u003eYou also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. \u003cp\u003e\u003c\/p\u003eIn this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefines the fundamental concept of Net Promoter, explaining its connection to your company's growth and sustained success\u003c\/li\u003e\n\u003cli\u003ePresents the closed-loop feedback process and demonstrates its power to energize employees and delight customers\u003c\/li\u003e\n\u003cli\u003eShares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003ePractical and insightful, \u003ci\u003eThe Ultimate Question 2.0\u0026gt;\u003c\/i\u003eprovides a blueprint for long-term growth and success. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50394556760337,"sku":"CIN1596597623G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1596597623.jpg?v=1750895049"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-rob-markey.oembed","provider":"World of Books ","version":"1.0","type":"link"}