{"title":"Robert Hamper","description":null,"products":[{"product_id":"handbook-for-writing-proposals-book-robert-hamper-9780844232737","title":"Handbook For Writing Proposals","description":"Whether you are a solo practitioner soliciting new business, a seasoned manager in a world-class consultancy, or a member of a corporate team, the Handbook for Writing Proposals will give you the advice and information you need to develop more effective business proposals--to evaluate potential, articulate a program, showcase your skills persuasively, and present your ideas forcefully. It is loaded with sample documents and checklists that show you how to develop, produce, and present a polished proposal that will guarantee your success. Whether this is your first proposal or your fiftieth, the Handbook for Writing Proposals offers all the proven techniques and practical advice you need to leave your competition at the gate.  The Experts Welcome the Handbook for Writing Proposals  \"You spend an inordinate amount of time and energy maintaining a business, developing human resources, and building a high-quality product or service. Why blow it with a substandard proposal? This book guides you through the process of creating the best impression of your sweat equity to your customer. Whether you need to polish up and improve every aspect of the proposal or just certain elements, this book will fill the need. Remember, the economics of gain only occur when a customer feels you've fulfilled a need and created a value. Use this handbook to increase your chances of creating the bridge between you and your customer.\"  -- Paul V. Baron President,  In-Store Bakery Division  The Quaker Oats Company  \"The Handbook for Writing Proposals offers a wealth of down-to-earth, practical guidance on all phases of proposal writing. The book is well organized and full of concrete ideas that are easy to include in real-life situations. The sample letters, checklists, and proposals, and the guidance on the use of personal computers as both a research and production aid are extremely valuable. A great resource for anyone whose success depends on convincing others through the proposal process.\" -- Richard M. Sawdey  Former Vice President and Secretary  R.R. Donnelley \u0026amp; Sons Company","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49911489954065,"sku":"CIN0844232734VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50371012362513,"sku":"CIN0844232734G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0844232734.jpg?v=1750746396"},{"product_id":"ultimate-guide-to-strategic-marketing-real-world-methods-for-developing-successf-book-robert-hamper-9780071809092","title":"The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans","description":"THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your GoalsFrom Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.  Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including arunning case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed.  LEARN HOW TO DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals  Based on a long-term study of proven integratedmarketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in aconstantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to:  Engineer the planning process from conception to realityConduct your own audits, self-assessments, SWOT analyses, and EA analysesDevelop key market objectives--and make them happenImplement, monitor, and adjust your plan for the real worldSolidify your strategy for longterm success   Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs—step-by-step. Part I walks you through the entire planning process. PartII helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectivesand goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis.  It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50175981486353,"sku":"CIN0071809090G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52506430832913,"sku":"CIN0071809090VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0071809090.jpg?v=1750876509"},{"product_id":"handbook-for-writing-proposals-second-edition-book-robert-hamper-9780071746489","title":"Handbook For Writing Proposals, Second Edition","description":"Proven techniques and invaluable advice for writing winning business proposals—revised and updated!What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition. Since 1995, Handbook for Writing Proposals has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initial RFP to the client presentation. In this revised and updated version, the authors show you how to:  Choose the RFPs that give you the best chance of success Showcase your company's skills and services Set realistic time\/cost schedules and budgetsAvoid the mistakes that sink most proposals Build client relationships that bring you repeat business Tailor your writing for an international business audience The second edition also offers you a wealth of downloadable forms and checklists that you can adapt for your own proposal-writing process. Whether you own your own business, need to train your corporate staff, or simply want to improve your skills, Handbook for Writing Proposals, second edition will show you how to profit from every proposal you write.Praise This book guides you through the process of creating the best impression of your sweat equity to your customer. Whether you need to polish up and improve every aspect of the proposal or just certain elements, this book will fill the need. Remember, the economics of gain only occur when a customer feels you’ve fulfilled a need and created value.                Paul V. Baron, President, In-Store Bakery Division, The Quarter Oats Company  Handbook for Writing Proposals offers a wealth of down-to-earth, practical guidance on all phases of proposal writing. The book is well organized and full of concrete ideas that are easy to include in real-life situations. The sample letters, checklists, budgets, and proposals are extremely valuable. This book is a great resource for anyone whose success depends on convincing others through the proposal process.            Richard M. Sawdey, Former Vice President and Secretary, R. R. 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