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They'll learn every key aspect of management, from performance and crisises; to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management concepts. These include Google's entrepreneurial strategy, Procter and Gamble, Starbucks, and more. Recent business failures and successes are also examined in a way that offers practical insights and strategic principles. 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Seconds later, he realized those objects were men escaping the flames and plunging to their deaths. It was in that moment that he silently wondered, How the hell did I get here? \u003c\/p\u003e \u003cp\u003eMr. Hartley was still wet behind the ears when he was tossed into the cauldron of America's most unpopular war as an attack helicopter gunship pilot. As he shares a gripping, birds-eye view of battles that took him from the Demilitarized Zone in the north to the Mekong Delta in the south, Mr. Hartley compellingly details how he learned to rely on his superior training and equipment to follow through with his mission to kill the enemy and save the lives of his fellow soldiers below. \u003c\/p\u003e \u003cp\u003eGunship Pilot provides an unforgettable glimpse into two combat tours of duty in Vietnam as a helicopter pilot soaring high above rice paddies and jungles attempts to fulfill his duty of protecting America's warriors on the ground.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":50176389742865,"sku":"CIN1489703942G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51029272068369,"sku":"NIN9781489703941","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52426619486481,"sku":"NLS9781489703941","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52701058367761,"sku":"GOR014585172","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":53602444640529,"sku":"GOR011538872","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1489703942.jpg?v=1751371864"},{"product_id":"marketing-mistakes-and-successes-book-robert-f-hartley-9781118078464","title":"Marketing Mistakes and Successes","description":"Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. 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