{"title":"Roberto Valenzuela","description":"\u003cp\u003eDive into the world of Roberto Valenzuela, where photography transcends the technical and becomes an art. Explore his insightful books, perfect for photographers seeking to refine their vision and master their craft.\u003c\/p\u003e","products":[{"product_id":"picture-perfect-lighting-book-roberto-valenzuela-9781937538750","title":"Picture Perfect Lighting","description":"Roberto Valenzuela is a photographer and educator who has a talent for identifying areas where photographers regularly hit roadblocks and a passion for developing clear and concise systems that allow photographers to break through those barriers and become better, more confident practitioners of their craft. His two previous books, Picture Perfect Practice and Picture Perfect Posing, shattered the mold of instructional photography books as they empowered readers to advance their composition and posing skills. Picture Perfect Lighting, the third book in the Picture Perfect series, brings that same spirit and approach to teaching lighting. With it, Roberto empowers photographers to embrace lighting as a source of creativity and expression in service of their vision for the image.  , Roberto has created a truly original system for understanding and controlling light in photography. After discussing the universal nature of light, Roberto introduces the five key behaviors of light, which are essential to understand in order to improve your knowledge of light. With those behaviors established, Roberto introduces his concept of \"circumstantial light,\" an ingenious way of examining and breaking down the light around you in any given situation. Providing a detailed analysis of circumstantial light, Roberto develops the top ten circumstantial light elements you need to know in order to fully harness the power of the light around you to create an image that is true to your vision.    covers all of this in depth.   by your side, you will learn to master light. With that mastery, you will finally have the ability to create that true \"wow\" factor in camera-and in your photographs.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49508562927889,"sku":"GOR009578459","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ GARDNERS","offer_id":49740028510481,"sku":"NGR9781937538750","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50031966781713,"sku":"CIN1937538753G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50257197105425,"sku":"CIN1937538753VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51057499111697,"sku":"NIN9781937538750","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51869256876305,"sku":"CIN1937538753A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1937538753.jpg?v=1751443072"},{"product_id":"picture-perfect-practice-book-roberto-valenzuela-9780321803535","title":"Picture Perfect Practice","description":"Foreword by Skip Cohen  Translating the chaos of the real world into a breathtakingly simple, beautiful photograph can often seem like an impossible task. With busy, cluttered backgrounds and subjects who don't know how to pose, how can you take control and get a great shot no matter the situation? InPicture Perfect Practice, photographer Roberto Valenzuela breaks down the craft of photography into three key elements-locations, poses, and execution-that you can use to unlock the photographic opportunities lying beneath every challenging situation.  Valenzuela stresses the need for photographers to actively practice their craft every day-just like you would practice a musical instrument-in order to master the art of making great images. With chapters that offer practice exercises to strengthen your photographic abilities, you'll learn how to approach a scene, break it down, and see your way to a great photograph. The Location section features chapters that cover symmetry, balance, framing, color elements, textures, and much more. The Posing section includes the Five Key Posing Techniques that Valenzuela uses every time he's shooting people, as well as a complete list of poses and how to achieve, customize, and perfect them. The Execution portion, with sections like \"Lighting through Direction\" and \"Simplicity through Subtraction,\" reveals Valenzuela's overall approach to getting the shot. The book also includes an inspiring and helpful chapter on deliberate practice techniques, where Valenzuela describes his system for practicing and analyzing his work, which leads to constant improvement as a photographer.  If you've been frustrated and overwhelmed by the challenges of real-world locations, posing your subjects, or executing a great image-or if you simply want to become a better shooter but don't know where to start-Picture Perfect Practice gives you the tools and information you need to finally become the kind of photographer you've always wanted to be: the kind who can confidently walk into any location, under any lighting condition, with any subject, and know that you can create astonishing photographs that have a timeless impact.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49542232572177,"sku":"GOR007024704","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49727591612689,"sku":"CIN0321803531G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50170306035985,"sku":"CIN0321803531VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50225551573265,"sku":"CIN0321803531A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50530910077201,"sku":"GOR012332535","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51797525889297,"sku":"GOR010735761","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52411796652305,"sku":"GOR014518574","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0321803531.jpg?v=1750739525"},{"product_id":"wedding-storyteller-volume-1-book-roberto-valenzuela-9781681981864","title":"Wedding Storyteller, Volume 1","description":"InWedding Storyteller, Volume 1: Elevating the Approach to Photographing Wedding Stories, photographer and educator Roberto Valenzuela delivers what so many of his readers have been asking for: a book specifically dedicated to helping photographers improve their wedding photography.   A wedding photographer himself, Roberto built his business from the ground up based on high-quality imagery that tells a compelling and beautiful story of his clients' most important day.  This is not a standard wedding photography book. InWedding Storyteller, you will not find a collection of \"looks,\" which neither inspire nor teach you anything. You will also not find a wedding shot listat least not in the traditional sense. Instead, this first volume of the two-partWedding Storytellerseries goes beyond the superficial and dives deeply into the truly important topics, themes, and subject matter you need to learn about in order to drastically elevate your wedding photography. Most importantly, Roberto stresses the crucial role that storytelling plays in creating compelling, meaningful, and unique photographs for your clients.  In this book, Roberto has created a unique approach that anyone can learn to implement. Roberto's \"wedding storyteller skill components\" system is divided into four sections:     Foundation Components: Location Techniques.Learn how to conquer the locations you encounter as a wedding photographer. Roberto teaches you how to work with light, context, clutter, walls, depth, and other compositional elements such as frames and reflections.  Foundation Components: People Techniques.Weddings are often high-energy, high-stress environments; your attitude and behavior have a huge impact on your ability to succeed as a photographer. Roberto discusses the crucial people skills you need to know and also teaches his unique approach to \"situational posing\" and group posing.  Storyteller Approach Components.Roberto discusses the five approaches he uses to build a \"wedding story\" for his clients. These five approaches are: photojournalism, interactive photojournalism, stylized aware posing, stylized unaware posing, and story development.  Expert Components.The final section builds and expands on everything covered in the previous components, as Roberto addresses such topics as Emotionally Valuable People (EVP), lens choices, helper light, posing patterns (and when to break them), capturing \"peak action,\" achieving a unique perspective, and creating multi-layered stories within a single photograph.     At a wedding, each photograph has the opportunity to convey a special moment and contribute to the rich, visual story of your clients' most important day. As the photographer, you are both the director and the documentarian of that story.  WithWedding Storyteller, Volume 1,by your side, you finally have a book that teaches you the skills you need to learn in order to create amazing images and craft masterful stories filled with beauty, emotion, and meaning.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49572128129297,"sku":"GOR009784647","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50662906134801,"sku":"CIN1681981866G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51045786255633,"sku":"NIN9781681981864","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":52391984169233,"sku":"CIN1681981866VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1681981866.jpg?v=1751121032"},{"product_id":"picture-perfect-posing-book-roberto-valenzuela-9780321966469","title":"Picture Perfect Posing","description":"Photographer, author, and educator Roberto Valenzuela has a proven track record for teaching and explaining difficult concepts to photographers of all skill levels. His remarkable ability to break down complicated ideas into understandable, approachable elements that photographers can truly grasp–and then use their newfound knowledge to improve their photography–made his first book, Picture Perfect Practice, a breakout success.    In Picture Perfect Posing, Roberto takes on the art of posing. For many photographers, after learning to compose an image and even light it properly, a portrait can still easily be a failure if the pose is not natural, elegant, and serving the needs of both the subject and the photographer. Instead of just showing page after page of poses–like most posing books on the market–Roberto actually breaks down the concept of posing by examining the anatomy, starting with the core foundation: the spinal chord and neck. Building from there, Roberto discusses every component of what makes poses work, as well as fail. How should the model hold her hands? Bend her elbows? Position her fingers? Should the model look toward or away from the camera, and why? It all depends on what the photographer wants for the shot, and Roberto discusses the entire process, from the intent of the photographer through the execution of the pose. For those who have been discouraged by an inability to pose their subjects, or who have simply not known where to start in order to \"figure it out,\" Picture Perfect Posing is the essential resource they need to learn how posing truly works, and how they can learn to direct the exact pose they need for the shot they want.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49668328423697,"sku":"GOR007288313","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49676218466577,"sku":"CIN0321966465G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51735607181585,"sku":"CIN0321966465A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":51797560328465,"sku":"GOR012379281","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ WELL_READ \/ INTERNAL","offer_id":52987756839185,"sku":"GOR012500955","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53192723398929,"sku":"GOR011487629","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53254737920273,"sku":"CIN0321966465VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0321966465.jpg?v=1769079382"},{"product_id":"storyworlds-yr1-p2-stage-6-our-world-stories-4-pack-book-9780435091675","title":"Storyworlds Yr1\/P2 Stage 6, Our World Stories (4 Pack)","description":"Part of the Storyworlds series, this is a pack of the four Stage Six stories about children's home and school experiences. Each story reinforces between 20 and 40 new words, and adopts a broadening approach, to encourage the move to independent reading. Repetition should help build confidence.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49731560636689,"sku":"NGR9780435091675","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0435091670.jpg?v=1750878506"},{"product_id":"wedding-storyteller-volume-2-book-roberto-valenzuela-9781681983547","title":"Wedding Storyteller Volume 2","description":"In Wedding Storyteller, Volume 2: Wedding Case Studies, Workflow, and Editing, photographer and bestselling author Roberto Valenzuela uses wedding case studies extensively to cover in detail the entire wedding storyteller skill components program that he introduced in Wedding Storyteller, Volume 1. Roberto covers the entire wedding timeline, from the very beginning of the day when the couple is getting ready until the very last part of the reception. Roberto goes into deep technical detail regarding how to apply the wedding storyteller skill components program to help you photograph all aspects of an entire wedding. The book also covers how to achieve a successful workflow and how to edit for speed and efficiency.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49733754028305,"sku":"NGR9781681983547","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50045090988305,"sku":"GOR013844275","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51045788614929,"sku":"NIN9781681983547","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52107380359441,"sku":"CIN1681983540G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1681983540.jpg?v=1751310965"},{"product_id":"successful-professional-photographer-book-roberto-valenzuela-9781681986104","title":"The Successful Professional Photographer","description":"Learn how to confidently build a thriving and profitable career as a professional wedding or portrait photographer!  For nearly a decade, renowned wedding and portrait photographer Roberto Valenzuela has been sharing his vast knowledge and unique, systematic approach to making photographs as he has taught workshops around the world and written five critically acclaimed and bestselling books that cover composition, posing, lighting, and wedding photography (his Picture Perfect and Wedding Storyteller series of books). He has helped countless photographers improve their craft.  But the truth is that you can create the most amazing photos...yet still have a failing business. And what's the point of being a great photographer if you can't build a career, pay your bills, and feed your family? In order to create a thriving business, you need a different kind of knowledge and a new set of tools to succeed. In The Successful Professional Photographer, for the first time Roberto turns his focus on the business and marketing of your photography so that you can build and sustain a highly profitable business as a wedding and portrait photographer. Roberto shares all his hard-earned knowledge regarding finding clients, marketing and presenting your work, and getting paid what you deserve. Topics include:     Best practices and strategies for Instagram, YouTube, and Facebook       Being found through SEO       Promoting yourself and your work       The role that testimonials and reviews play in your success       Creating long-term client relationships       Forming personal connections with clients with promo videos       Why you should feature your work in publications       Pricing your work and the gentle art of the up-sell       Understanding and conveying the crucial importance of selling prints       While the photographs you create are the core of your work as a photographer-being exceptional at your craft is a must-that's only half of the formula you need for building and sustaining success. The other half of the formula is here, in The Successful Professional Photographer. Implement the strategies and techniques outlined here, and you'll have everything you need to succeed and build a long, prosperous, fulfilling career as a wedding or portrait photographer.  Foreword by Luke Edmonson  TABLE OF CONTENTS Part I: How to Stand Out Chapter 1: Unleashing Instagram's Business Potential Chapter 2: SEO for Portrait and Wedding Photographers Chapter 3: Client Testimonials Chapter 4: YouTube and Facebook Live Broadcasts Chapter 5: The Effective Business Promo Video Chapter 6: Featuring Your Work in Magazines and on Blogs  Part II: How to Get Hired Chapter 7: The Impact of First Impressions Chapter 8: Understanding a Prospective Client's State of Mind Chapter 9: Delivering a Skillful First Prospective Client Meeting  Part III: How to Make Money Chapter 10: The Perceived-Value Tier System Chapter 11: Client-Centric Pricing Strategy Chapter 12: Anchored Collections Sales Method Chapter 13: A La Carte Sales Method Chapter 14: Final Design and Presentation  Conclusion","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49738064462097,"sku":"NGR9781681986104","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50045373088017,"sku":"GOR013300744","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51046106759441,"sku":"NIN9781681986104","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52107386781969,"sku":"CIN1681986108G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1681986108.jpg?v=1750764637"},{"product_id":"picture-perfect-flash-book-roberto-valenzuela-9781681989730","title":"Picture Perfect Flash","description":"Conquer portable strobes and hot shoe flash to create extraordinary portraits!  Whether you use small, portable strobes or hot shoe flash, flash photography has always been daunting for most photographers. Without a system and workflow for thinking about and working with flash, you can easily end up feeling stuck, or you end up flailing - randomly changing settings, positions, and modifiers - and hoping for the best. It's not surprising that this leads to failure and frustration.  Enter bestselling author Roberto Valenzuela and the Picture Perfect Flash System, which he created to empower you to finally conquer your flash and create photographs that fulfill your intention and vision. There are two key components to this system, which Roberto calls FACES and NAME.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49752194580753,"sku":"NGR9781681989730","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50052100849937,"sku":"GOR013846927","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51046219383057,"sku":"NIN9781681989730","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1681989735.jpg?v=1761646528"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-roberto-valenzuela.oembed","provider":"World of Books ","version":"1.0","type":"link"}