{"title":"Scott M Davis","description":null,"products":[{"product_id":"building-the-brand-driven-business-book-scott-m-davis-9780787962555","title":"Building the Brand-Driven Business","description":"In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49546155524369,"sku":"GOR004359316","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50361748619537,"sku":"CIN0787962554G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51423633211665,"sku":"CIN0787962554VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0787962554.jpg?v=1762338979"},{"product_id":"brand-asset-management-book-scott-m-davis-9780787950774","title":"Brand Asset Management","description":"Price, quality, availability, and service-these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability. Drawing from methods developed in his highly successful consulting and training programs, Scott Davis provides a thorough grounding in brand strategy. He presents tested ways to assess the value of your brand, maximize its potential, and use it to better develop, sell, price, and market your products and services. His hands-on guide also includes extensive case studies and worksheets to help your company capitalize on the most under-leveraged-and the most powerful-asset it owns.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49619341639953,"sku":"GOR002237609","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50466016919825,"sku":"CIN0787950777G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":53653792293137,"sku":"CIN0787950777A","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0787950777.jpg?v=1751011349"},{"product_id":"making-the-healthcare-shift-book-scott-m-davis-9781642791013","title":"Making the Healthcare Shift","description":"A plan for healthcare leaders who are ready to transform their organizations and compete in an evolving landscape.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49640800878865,"sku":"GOR011452566","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50387432046865,"sku":"CIN1642791016G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51043544629521,"sku":"NIN9781642791013","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52587962204433,"sku":"NLS9781642791013","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53335256858897,"sku":"CIN1642791016VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1642791016.jpg?v=1751343358"},{"product_id":"brand-asset-management-book-scott-m-davis-9780787963941","title":"Brand Asset Management","description":"Shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long term profitability.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49644482494737,"sku":"GOR005062162","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":50361768313105,"sku":"CIN0787963941A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50361772212497,"sku":"CIN0787963941G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ LIKE_NEW \/ SBYB","offer_id":50762987897105,"sku":"CIN0787963941LN","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":51007030493457,"sku":"NIN9780787963941","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52422804209937,"sku":"NLS9780787963941","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0787963941.jpg?v=1751329034"},{"product_id":"shift-book-scott-m-davis-9780470388389","title":"The Shift","description":"Most senior marketers are marginalized in their current position as they are not using their insight and knowledge to drive organizational growth.     The Shift    promotes a re-wiring of the role and function of marketing within the company.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49654560686353,"sku":"GOR007005271","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49654619799825,"sku":"GOR010950763","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50762202218769,"sku":"CIN0470388382VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0470388382.jpg?v=1750879005"},{"product_id":"making-the-healthcare-shift-book-scott-m-davis-9781642791105","title":"Making the Healthcare Shift","description":"Making the Healthcare Shift is a practical guide for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism. Healthcare organizations finally have both the motive and means to engage and empower consumers. While healthcare organizations have recognized the need to change, they often don’t know where or how to begin. As the industry sits on the edge of transformation, marketing strategists, Scott Davis and Jeff Gourdji, reveal how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers. Making the Healthcare Shift includes over 60 executive interviews with the biggest names in healthcare and a quantitative research study. Some of these names include Mayo Clinic, Blue Cross Blue Shield plans, and Pfizer. Scott and Jeff identify five shifts organizations can make to better compete and win in this evolving landscape and offer practical advice on how to make those shifts become a reality.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51290984808721,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51290986742033,"sku":"NIN9781642791105","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ NEW \/ INGRAM","offer_id":52588060475665,"sku":"NLS9781642791105","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1642791105.jpg?v=1751343359"},{"product_id":"living-jonathan-s-life-book-scott-m-davis-9780757306495","title":"Living Jonathan's Life","description":"A true story of identical twin brothers, each fighting similar physical and emotional battles. One would lose his life; the other would nearly self-destruct. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe day I watched my identical twin brother die before my eyes, I experienced a loss that was devastating and without comparison. With his passing, I lost much more than a best friend, a confidante, and a brother; I lost a human mirror, a reflection into which I had always been able to look and from which I could gain strength. When Jonathan died, that once-radiant mirror turned black as stone. I could no longer see myself as I did before, let alone see myself living without him. His disease had claimed me, too.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eWracked with guilt that he, an aspiring medical student, couldn't save his brother and plagued with nagging questions about the twin he thought he knew, Scott Davis, M.D., turned to what he knew could cure all: a pill. And then another, and another, until even they couldn't numb the pain--the same kind of pains in the same places that his brother, Jonathan, experienced as he was dying. The phantom pains baffled medical experts, who tried surgery and morphine to no avail. When Dr. Davis began writing prescriptions for himself, it was only a matter of time before he was discovered and his world came crashing down. Ironically, it was his brother's words--in a stack of hidden poems stashed away--that showed Scott the way back to the life he knew and the brother he hadn't. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eLiving Jonathan's Life\u003c\/i\u003e is a riveting, heartfelt tapestry of brotherly love and bonds, of family ties and self-renewal, that will strike a chord with anyone who has loved and lost.","brand":"WoB","offers":[{"title":"- \/ - \/ -","offer_id":51327457558801,"sku":"","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51327460114705,"sku":"CIN0757306497VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51689446146321,"sku":"CIN0757306497G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0757306497.jpg?v=1751200375"},{"product_id":"kingdom-book-scott-m-davis-9781466954816","title":"Kingdom","description":"What if Heaven and Earth weren't so far apart? What if your next-door neighbour was an angel? Kingdom presents the gospel narrative with a new twist. Discover Adam, Eve, Paul, and many other biblical characters as they interact with Jesus on his way to the cross. King Jehovah, the king of Heaven, rules the land with a loving heart and just judgment. One day, he decides to ask his people to venture over to the land known as Earth where the people are enduring plenty of modern-day issues. When they get there, they find that a factory owner, Joe Bedinger, has just watched his business go up in flames; Eve is unemployed and desperately searching for somewhere to work; and Adam is stuck in his dead-end grocery store job, cleaning up after other people's messes and stocking shelves. Jehovah comes up with a plan to heal the land of earth and give these people additional resources and citizenship of his kingdom of heaven, but it's not all that easy as he finds his own subjects oppose his plan. Jehovah sends his son as an ambassador to the people. Is that enough for the people of Earth and Heaven to live in peace? Or is there a war on the horizon?","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52593840619793,"sku":"NLS9781466954816","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781466954816.jpg?v=1761068427"},{"product_id":"kingdom-book-scott-m-davis-9781466954830","title":"Kingdom","description":"What if Heaven and Earth weren't so far apart? What if your next-door neighbour was an angel? Kingdom presents the gospel narrative with a new twist. Discover Adam, Eve, Paul, and many other biblical characters as they interact with Jesus on his way to the cross. King Jehovah, the king of Heaven, rules the land with a loving heart and just judgment. One day, he decides to ask his people to venture over to the land known as Earth where the people are enduring plenty of modern-day issues. When they get there, they find that a factory owner, Joe Bedinger, has just watched his business go up in flames; Eve is unemployed and desperately searching for somewhere to work; and Adam is stuck in his dead-end grocery store job, cleaning up after other people's messes and stocking shelves. Jehovah comes up with a plan to heal the land of earth and give these people additional resources and citizenship of his kingdom of heaven, but it's not all that easy as he finds his own subjects oppose his plan. Jehovah sends his son as an ambassador to the people. Is that enough for the people of Earth and Heaven to live in peace? Or is there a war on the horizon?","brand":"WoB","offers":[{"title":"GB \/ NEW \/ INGRAM","offer_id":52594547786001,"sku":"NLS9781466954830","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/9781466954830.jpg?v=1761069568"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/author-books-by-scott-m-davis.oembed","provider":"World of Books ","version":"1.0","type":"link"}