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Lohr explains the ascent of software through a series of narrative accounts of the people and projects that produced breakthroughs over the years from Fortran to the Internet age.  The history of programming can be seen as man's efforts to change the terms of trade in man-machine commu-nication, moving the interaction further away from the machine and closer to the comprehension of ordinary human beings.  It is the software wizards who performs that magic, bridging the gap for the rest of us between man and machine.  Programming is a form of creativity in a special medium.  Chefs work with food, artists with oil paint, booksellers with books, programmers with code.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49546534879505,"sku":"GOR002292246","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1861972431.jpg?v=1751217655"},{"product_id":"go-to-book-steve-lohr-9780465042258","title":"Go to","description":"Steve Lohr chronicles the history of software from the early days of complex mathematical codes mastered by a few thousand to the 2001 era of user-friendly software and over six million professional programmers worldwide.","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":49547203084561,"sku":"CIN0465042252A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":50355417645329,"sku":"CIN0465042252G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50355420332305,"sku":"CIN0465042252VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0465042252.jpg?v=1750814674"},{"product_id":"go-to-book-steve-lohr-9780465042265","title":"Go To","description":"In Go To, Steve Lohr chronicles the history of software from the early days of complex mathematical codes mastered by a few thousand to today's era of user-friendly software and over six million professional programmers worldwide. Lohr maps out the unique seductions of programming, and gives us an intimate portrait of the peculiar kind of genius that is drawn to this blend of art, science, and engineering, introducing us to the movers and shakers of the 1950s and the open-source movement of today. With original reporting and deft storytelling, Steve Lohr shows us how software transformed the world, and what it holds in store for our future.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49599172018449,"sku":"GOR004179051","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49754255327505,"sku":"CIN0465042260G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50799220162833,"sku":"CIN0465042260VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ NEW \/ INGRAM","offer_id":52735377735953,"sku":"NIN9780465042265","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0465042260.jpg?v=1750976007"},{"product_id":"data-ism-book-steve-lohr-9781780745183","title":"Data-ism","description":"Coal, iron ore and oil were the fuel of the Industrial Revolution. 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The explosive abundance of this digital asset, more than doubling every two years, is creating a new world of opportunity and challenge.\u003c\/p\u003e \u003cp\u003eData-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. It is a journey across this emerging world with people, illuminating narrative examples, and insights. It shows that, if exploited, this new revolution will change the way decisions are made--relying more on data and analysis, and less on intuition and experience--and transform the nature of leadership and management.\u003c\/p\u003e \u003cp\u003eLohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives.\u003c\/p\u003e","brand":"WoB","offers":[{"title":"US \/ WELL_READ \/ SBYB","offer_id":50343325335825,"sku":"CIN0062226819A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50343336968465,"sku":"CIN0062226819VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":52984450285841,"sku":"CIN0062226819G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0062226819.jpg?v=1765447092"},{"product_id":"digital-revolutionaries-book-steve-lohr-9781596435322","title":"Digital Revolutionaries","description":"\u003cp\u003eIn the beginning, there was the computer. And it was big. As big as a room. 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