{"title":"Victoria De Grazia","description":null,"products":[{"product_id":"how-fascism-ruled-women-book-victoria-de-grazia-9780520074576","title":"How Fascism Ruled Women","description":"'Italy has been made; now we need to make the Italians', goes a familiar Italian saying. Mussolini was the first head of state to include women in this mandate. How the fascist dictatorship defined the place of women in modern Italy and how women experienced the Duce's rule are the subjects of Victoria de Grazia's new work. De Grazia draws on an array of sources - memoirs and novels, the images, songs, and events of mass culture, as well as government statistics and archival reports. She offers a broad yet detailed characterization of Italian women's ambiguous and ambivalent experience of a regime that promised modernity, yet denied women emancipation. Always attentive to the great diversity among women and careful to distinguish fascist rhetoric from the practices that really shaped daily existence, the author moves with ease from the public discourse about femininity to the images of women in propaganda and commercial culture. She analyzes fascist attempts to organize women and the ways in which Mussolini's intentions were received by women as social actors. The first study of women's experience under Italian fascism, this is also a history of the making of contemporary Italian society.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49536660701457,"sku":"GOR004033362","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ WELL_READ \/ SBYB","offer_id":49779831046417,"sku":"CIN0520074572A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":49985350861073,"sku":"CIN0520074572G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50098301731089,"sku":"CIN0520074572VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520074572.jpg?v=1750815282"},{"product_id":"sex-of-things-book-victoria-de-grazia-9780520201972","title":"The Sex of Things","description":"This volume brings together the most innovative historical work on the conjoined themes of gender and consumption. In thirteen pioneering essays, some of the most important voices in the field consider how Western societies think about and use goods, how goods shape female, as well as male, identities, how labor in the family came to be divided between a male breadwinner and a female consumer, and how fashion and cosmetics shape women's notions of themselves and the society in which they live. Together these essays represent the state of the art in research and writing about the development of modern consumption practices, gender roles, and the sexual division of labor in both the United States and Europe. Covering a period of two centuries, the essays range from Marie Antoinette's Paris to the burgeoning cosmetics culture of mid-century America. They deal with topics such as blue-collar workers' survival strategies in the interwar years, the anxieties of working-class consumers, and the efforts of the state to define women's - especially wives' and mothers' - consumer identity. Generously illustrated, this volume also includes extensive introductions and a comprehensive annotated bibliography. Drawing on social, economic, and art history as well as cultural studies, it provides a rich context for the current discourse around consumption, particularly in relation to feminist discussions of gender.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49769884942609,"sku":"CIN0520201973G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":50140834169105,"sku":"CIN0520201973VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":52709529059601,"sku":"GOR005732868","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ NEW \/ INGRAM","offer_id":53521392730385,"sku":"NLS9780520201972","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0520201973.jpg?v=1778579548"},{"product_id":"irresistible-empire-book-victoria-de-grazia-9780674022348","title":"Irresistible Empire","description":"The most significant conquest of the 20th century may have been the triumph of American consumer society over Europes bourgeois civilization. It is this campaign that unfolds in de Grazias account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony.","brand":"WoB","offers":[{"title":"US \/ GOOD \/ SBYB","offer_id":49790705860881,"sku":"CIN0674022343G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":50230736912657,"sku":"GOR011049139","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":50415950823697,"sku":"GOR007919341","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ WELL_READ \/ SBYB","offer_id":51853320093969,"sku":"CIN0674022343A","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":53110635364625,"sku":"CIN0674022343VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0674022343.jpg?v=1750816068"},{"product_id":"perfect-fascist-book-victoria-de-grazia-9780674271067","title":"The Perfect Fascist","description":"Attilio Teruzzi, Mussolinis commander of the Black Shirts, exemplified fascisms obsession with male strength. Through the story of his broken marriage to a young Jewish American opera star, Victoria de Grazia explores the cult of masculinity on which the New Rome was to be built, revealing the seductive appeal of fascism.","brand":"WoB","offers":[{"title":"GB \/ NEW \/ GARDNERS","offer_id":49850756989201,"sku":"NGR9780674271067","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ NEW \/ INGRAM","offer_id":51005532373265,"sku":"NIN9780674271067","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":53647959458065,"sku":"CIN0674271068G","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0674271068.jpg?v=1751327055"},{"product_id":"irresistible-empire-book-victoria-de-grazia-9780674016729","title":"Irresistible Empire","description":"The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it - first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, Victoria de Grazia follows the United States' market-driven imperialism through a vivid series of cross-Atlantic incursions by the great inventions of American consumer society. We see Rotarians from Duluth in the company of the high bourgeoisie of Dresden, working-class spectators in ramshackle French theaters conversing with Garbo and Bogart; Stetson-hatted entrepreneurs from Kansas in the midst of fussy. Milanese shoppers; and, against the backdrop of Rome's Spanish Steps and Paris's Opera Comique, Fast Food in a showdown with advocates for Slow Food. Demonstrating the intricacies of America's advance, de Grazia offers an intimate and historical dimension to debates over America's exercise of soft power and the process known as Americanization. She raises provocative questions about the quality of the good life, democracy, and peace that issue from the vaunted victory of mass consumer culture.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49995045011729,"sku":"GOR006362287","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ GOOD \/ SBYB","offer_id":51452448571665,"sku":"CIN0674016726G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":51461755240721,"sku":"CIN0674016726VG","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53504499417361,"sku":"GOR009518548","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0230019749.jpg?v=1762341220"},{"product_id":"perfect-fascist-book-victoria-de-grazia-9780674986398","title":"The Perfect Fascist","description":"Attilio Teruzzi, Mussolini's commander of the Black Shirts, exemplified fascism's obsession with male strength. 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She traces its gradual rise in importance for the consolidation of fascist rule; its spread in the form of thousands of local clubs into every domain of urban and rural life; and its overwhelming impact on the distribution, consumption, and character of all kinds of recreational pursuits - from sports and adult education to movies, traveling theaters, radio, and tourism. The author shows how fascism was able, between 1926 and 1939, to build a new definition of the public sphere. 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