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In the 1990s, the term gained a more preciseconnotation, one connected to the kind of experimental, technology-based, and venture-backed businessesthat became the most visible embodiment of the New Economy techno-utopianism. Today, the term is widely known and used beyond managerial circles, so much so that it has become a subject of TV shows\u003cbr\u003esuch as Shark Tank, MTV’s Dropout, and HBO’s irreverent series Silicon Valley. 'Start-up' is no longer just an economic and managerial concept but, the book argues, also a cultural phenomenon that is reshaping the way we conceive work in the 21st century. It does this by furthering the idea that withdrawal from traditional disciplinary regimes such as formal education and wage labor is a necessary step on the pathtoward professional realization and personal freedom. But what happens when one decides to leave the safe harbor of regular employment and set sail on the tumultuous waters of independent work? 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