{"title":"Introducing Health Science Ser","description":null,"products":[{"product_id":"pain-book-frederick-m-toates-9780199237364","title":"Pain","description":"Pain is a paradoxical phenomenon - aiding human survival by warning us to retreat from damaging stimuli and rest while injuries heal, and yet causing immense human suffering when it becomes intractable. This is one of many puzzling features of pain examined in this book. What common properties are shared by pains triggered by noxious stimuli such as cuts and those triggered by social rejection, or empathy with the pain of another? How can a placebo, an inert substance which someone believes is an analgesic, reduce the pain of a migraine or a sprained ankle?  The central argument of Pain is that only an integrated understanding of biology and psychology can explain the roots of pain in the nervous system and the relationship with mental events in modifying the experience of pain.  Interactive animations on the accompanying DVD illustrate how tissue damage initiates signals in the nervous system, which the brain perceives as pain at the site of the injury. Videotaped interviews with people suffering from chronic pain and with health professionals working in pain clinics illuminate the underlying theories of pain and its treatment in the context of personal accounts. A discussion of the 'gate theory' of pain provides a scientific rationale for the efficacy of placebos and cognitive therapies in treating the pain of a physical stimulus. This leads to an explanation for the exacerbation of pain when people make catastrophic interpretations of their situation and its alleviation by techniques such as visualisation. The book concludes with an explanation of the 'placebo effect' and a discussion of different methods of treating pain, including surgical and chemical interventions and psychological techniques, illustrated by videos and animations on the DVD. The Online Resource Centre features:  For lecturers who are registered adopters of the book: - Figures from the book in electronic format, available to download  For students: Access to ROUTES, a searchable internet database of online resources compiled by academic staff and subject-specialist librarians.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49548714901777,"sku":"GOR003058596","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"US \/ GOOD \/ SBYB","offer_id":50481457398033,"sku":"CIN0199237360G","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":52394147610897,"sku":"GOR003453044","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0199237360.jpg?v=1751290740"},{"product_id":"visual-impairment-a-global-view-book-heather-mclannahan-9780199237319","title":"Visual Impairment - A Global View","description":"Visual Impairment - A Global View shows how, through an understanding of the anatomy and physiology of the eye, sight can be saved. After exploring the physical basis of light, and the structure of the eye and how it interacts with light, the book examines the various causes of visual impairment.","brand":"WoB","offers":[{"title":"GB \/ GOOD \/ INTERNAL","offer_id":49615243116817,"sku":"GOR001832732","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":51544527962385,"sku":"GOR003283906","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/019923731X.jpg?v=1751444434"},{"product_id":"screening-for-breast-cancer-book-elizabeth-parvin-9780199237333","title":"Screening for Breast Cancer","description":"Screening for common diseases is seen by some as a vital intervention in major health problems and by others as a costly exercise in public relations. Breast cancer incidence is increasing and screening programmes have been established in many countries. However, questions remain as to their efficacy, given the financial costs to health services, and the emotional and in some cases physical costs to well women who are screened. Screening for Breast Cancer begins by setting out the principles of effective screening programmes, and reviews variations in the incidence of breast cancer in different countries and age-groups to shed light on the major risk factors. This leads to a study of the normal and abnormal cell biology on which breast cancer diagnosis depends. The most common method of screening for early breast cancer worldwide is mammography using X-ray images. Screening for Breast Cancer is supported by a fully interactive DVD, developed in collaboration with a hospital breast screening service.The book and an interactive multimedia sequence explain the physical basis of X-rays, how and why they are used in mammography, and why the breast has to be compressed between two plates for a mammogram. The mammography procedure, how the mammography machine works and how mammograms are interpreted, are explained in videos, concluding with a visit to the follow-up clinic and pathology laboratory where breast biopsy samples are processed and evaluated microscopically. Some other imaging methods that may become more important in the future are also introduced and the concepts of sensitivity and specificity are explained. The book closes by exploring the benefits, risks and costs of screening for breast cancer, so that the reader can weigh up the pros and cons, and see how the general principles might apply to other screening programmes. The Online Resource Centre features: For lecturers who are registered adopters of the book: Figures from the book in electronic - format, available to download For students: - Access to ROUTES, a searchable internet database of online resources compiled by academic staff and subject-specialist librarians.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49651873349905,"sku":"GOR003400833","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":53379269296401,"sku":"GOR004512857","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0199237336.jpg?v=1751195830"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/introducing-health-science-ser-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}