{"title":"Lea Telecommunications Series","description":null,"products":[{"product_id":"telecommunications-management-book-richard-gershon-9780805830026","title":"Telecommunications Management","description":"With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward.    Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry structures and the management practices and business strategies affecting the delivery of information and entertainment services to consumers. He brings in specialists to present the finer points of management and planning responsibilities. Case studies from the International Radio and Television Society (IRTS) competition supplement the main text and offer an invaluable perspective on management issues.     Developed for students in telecommunications management, electronic media management, and telecommunication economics, this volume also serves as a practical reference for the professional manager.","brand":"WoB","offers":[{"title":"US \/ VERY_GOOD \/ SBYB","offer_id":49937965711633,"sku":"CIN0805830022VG","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/0805830022.jpg?v=1751139347"},{"product_id":"people-s-right-to-know-book-frederick-williams-9780805814910","title":"The People's Right To Know","description":"This important volume presents the pros and cons of a national service that will meet the information needs and wants of all people. In the preface, Everette E. Dennis, Executive Director of The Freedom Forum Media Studies Center, asks, \"What will a true information highway -- where most citizens enjoy a wide range of information services on demand -- do to local communities, government, and business entities, other units of society and democracy itself?\"    It is no longer a question of whether a vastly expanded \"information highway\" will be built in America. Telephone and cable companies have already inaugurated their plans, and government will most likely incorporate such plans into the economic development policy of the late 1990s. The key questions remaining are: Who will pay for it? and Whom exactly will it serve? The People's Right to Know suggests that serving the everyday citizen should be the main objective of any national initiatives in this area. It counsels that evolving electronic services are new communications media that should be deployed with a main focus on the public's needs, interests, and desires.    If advances in the nation's public telephone network will make information services as easy to use as ordinary voice calls, or newspapers promise vast new electronic services awaiting their readers, more attention must also be devoted to the information needs and wants of everyday citizens. In our increasingly multicultural and technology-driven society, enormous inequities exist across America's socioeconomic classes regarding access to information critical to everyday life. If an information highway is to be effective, we need to ensure that all Americans have access to it; its design must start with the everyday citizen. This powerful new medium at our disposal must consider policy that includes attempts to close the information gap among our citizens. It must ensure equal access to data regarding job, education, and health information services; legal information on such topics as immigration; and transactional services that offer assistance on such routine but time-consuming tasks as renewing a driver's license or registering to vote.    Media and telecommunications professionals, communication scholars, and policymakers, including two former chairmen of the Federal Communications Commission, provide insights and pointed commentary on the nature and shape of an information highway designed as a new public medium aimed at serving a wide range of public needs. 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Offering an integrated treatment of the interplay among technology, policy, and economics as key factors defining the development of the telecommunications sector in the United States, this volume also provides: *background material to facilitate understanding of each sector; *contexts for many so-called \"new\" issues, problems, and trends, demonstrating origins from years or decades in the past; and *careful annotation, documentation, and reference tables to enable further research on the topics discussed.  This unique multidisciplinary approach provides a balanced view of U.S. telecommunications history, in context with relevant economic, legal, social, and technical analyses. As such, it is essential reading for advanced students in telecommunications needing to understand how the telecommunications industry and service developed to its current form. 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Author Heather E. Hudson examines the potential impact of ICTs by reviewing the existing research and adding her own findings from extensive fieldwork in ICT planning and evaluation. The volume includes case studies demonstrating innovative applications of ICTs plus chapters on evaluation strategies and appropriate technologies. She also analyzes the policy issues that must be addressed to facilitate affordable ICT access in rural and developing regions. This discussion relates to the larger “digital divide” issue, and the impact that access to communication technology--or the lack of it--has on communities and societies.  This comprehensive volume is a valuable resource for scholars, professionals, researchers, and students in telecommunications law and policy, media economics, international communication, and communication and development fields. 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The third part offers ten comparative country case studies that provide evidence of the diverse conditions, goals, and processes of the realignment of public and private tasks in the telecommunications industry. Finally, contributors address the issue of regulation from differing positions -- a pragmatic, \"how-to-cope\" discussion for developing country decision makers.    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Drawing from the emerging scholarly work in the field and from the real-life experiences of working journalists, Borden and Harvey collect contributions that examine why journalists use the Internet, what changes it makes in how they approach their jobs, and what differences they see in conducting their daily newsgathering with this medium rather than other methods. The volume also analyses when and why journalists do not use online media and what the impact of the decision to use or not use the Internet may mean for the outer world, whose perceptions of itself are so often shaped by journalistic portrait.   This series of thought-provoking, original essays explores the impact of computer-based information and communication services on traditional journalistic routines and practices, and thereby addresses a critical gap in the scholarly literature on communication, law, and culture. 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