{"title":"The Profession Of Selling","description":null,"products":[{"product_id":"how-to-sell-your-higher-price-book-john-fenton-9781852524111","title":"How to Sell Your Higher Price","description":"This text is essentially about selling quality. It suggests that nowadays people don't just buy on price - finding the cheapest they can get - but on quality (of the product, of the service or of the selling process or eventual benefits of ownership). The book looks at a range of essential topics, including: how to sell quality; how to demonstrate your superiority; how to present proposals; how to get the necessary facts; meeting your customers' expectations; and how to assess your current quotations. There is also a section asking (and answering) the difficult question: why do people buy from us? This book is one of a series of four sales books by John Fenton.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49589700788497,"sku":"GOR004921005","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1852524111.jpg?v=1750899866"},{"product_id":"selling-book-john-fenton-9781852524104","title":"Selling","description":"This guide looks at how you, as a sales person, can really stand out from the crowd and double your earning power. It argues that the sales people at the top of their business need to develop the \"killer instinct\", that driving force that enables them to do the right things, all the time. The book examines how to start the day right, how to get your self-image right, how to organize yourself for chasing business (not just customers), working smarter and monitoring your personal performance. This book is one of a series of four sales books by John Fenton.","brand":"WoB","offers":[{"title":"GB \/ LIKE_NEW \/ INTERNAL","offer_id":49593084576017,"sku":"GOR011571608","price":0.0,"currency_code":"GBP","in_stock":false},{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49618968740113,"sku":"GOR003980585","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/1852524103.jpg?v=1751123163"},{"product_id":"close-close-close-book-john-fenton-9781852524128","title":"Close Close Close","description":"This reissue has been brought up to date to provide guidance for newcomers to the business of selling. It explores the importance of \"closing\", something which many sales people can't do, won't do, forget to do, are terrified of doing, or are just too negative to even try. This practical guide is aimed at all those who feel closing is unreal or too complicated. This book is one of a series of four sales books by John Fenton.","brand":"WoB","offers":[{"title":"GB \/ VERY_GOOD \/ INTERNAL","offer_id":49636593533201,"sku":"GOR004397559","price":0.0,"currency_code":"GBP","in_stock":true},{"title":"GB \/ GOOD \/ INTERNAL","offer_id":50555210072337,"sku":"GOR004241733","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/4072\/6801\/files\/185252412X.jpg?v=1751432122"}],"url":"https:\/\/www.worldofbooks.com\/en-au\/collections\/the-profession-of-selling-book-series.oembed","provider":"World of Books ","version":"1.0","type":"link"}