{"title":"Tourism Social Science Series","description":"\u003cp\u003eDelve into the world of tourism through a social science lens. This series explores the cultural, economic, and environmental impacts of travel, offering insightful perspectives for students and researchers alike. Browse now!\u003c\/p\u003e","products":[{"product_id":"modern-mass-tourism-book-julio-aramberri-9781848552388","title":"Modern Mass Tourism","description":"Broadly speaking, academic tourism research comes in two main shapes - why and how to. Both traditions seem unable to ever meet and their trajectory reminds of scissors agape. Tourism research, it is argued in this book, finds itself in a serious scissors crisis. Accordingly, the text reflects on how the crisis came about and looks at its effect on the real world. It explores how, within the limited realm of tourism behavior, the scissors crisis mirrors the post-romantic elan that since the 1960s has engulfed most social sciences in a blietzkrieg that was as harmful in its rejection of a modern market economy as it was shallow in theoretical views. From this point on, the book maintains a number of contrarian views that run against the grain of conventional academic wisdom. It highlights how the post-romantic worldview (mis)construes the global tourist system. 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Identity tourism, which incorporates both ethnic and heritage tourism, includes museums, heritage centers, performances, and other attractions in which collective identities are represented, interpreted, and potentially constructed through the use of history and culture.One of the strengths of tourism is that it can convey a message to a broad, mass audience, and it can present that message in a vivid and lively way. A weakness of tourism is that vivid and lively presentations can degenerate into trivializing history, culture and politics to the point that any meaningful message is lost.Thus one of the main challenges in identity tourism is to balance educational goals against the entertainment imperatives of the medium. This book explores these and other issues using observational and interview data primarily from Wales, where nationalism, identity and tourism have long been heatedly contested. 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