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World of Books Cookie Policy


Cookie Policy v2.0

This Cookie Policy applies to information collected and used by World of Books Group Limited (“we,” “our” or “us”) when you visit our website. This information is collected through instruments known as cookies and various other technologies used to set and interact with cookies on our site, including tools such as web beacons and tracking pixels (all referred to as “cookies”).

You are free to ask us to (or set your browser or operating system settings to) limit certain tracking or to decline cookies in relation to cookies which are not necessary, but by doing so, you may not be able to use certain features on our website.

In certain circumstances, we collect personal information about you through these cookies which may include your IP address, information about the way you use our website, your choice of internet browser and the type of device you’re accessing our website from. This is in order for us to analyse customer behaviour, administer the website, track users’ movements, and to collect information about users which may be relevant to offering our services to you. Where any information we collect through cookies qualifies as personal information, our Privacy Policy as well as this Cookie Policy, applies to the collection and use of such personal information.

WHAT ARE COOKIES?

Cookies are small files placed onto your computer or mobile phone by certain websites that you visit or e-mails that you open. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Cookies can be ‘first party’ or ‘third party’ depending on the domain that sets them. In relation to our website, first party cookies are set by us and information is collected and used by us in accordance with the terms of this Cookie Policy and our online Privacy Policy. Third party cookies are set by third parties and information is collected and used in accordance with their policies.

First and third-party cookies are either ‘persistent’ or ‘session’ cookies depending on their duration. Persistent cookies remain on a user's device for the period of time specified in those cookies and are activated each time that user visits the website that created the cookies, until the cookies expire or are disabled by the user. Session cookies allow the actions of a user to be linked during a single browsing session. A session starts when a user opens a browser window, stores information while you are browsing and ends when you leave the website and close the browser window, following which all session cookies are deleted. Our platforms use both persistent and session cookies. We have set out clearly in the table below when our cookies expire.

COOKIES WE USE

We use the following types of cookies on our platforms:

Necessary Cookies: These cookies are necessary to make our website work correctly and therefore cannot be turned off or rejected. They enable you to move around our website and use certain features. Without these, you would not be able to navigate between pages or use certain vital features of our website. These cookies are necessary for our website to work for you and we do not require your consent for use of these particular cookies. These cookies allow you to use some essential features, for example adding items to your basket and proceeding to checkout.

Performance Cookies: These cookies help us to monitor website performance and collect anonymous data on how visitors use our website. The cookies provide information to help improve how our website works and to ensure that we enhance your website experience with us.

Functional Cookies: These cookies allow our platform to remember if you have previously visited our site or the choices you make (such as your username/email address, language, region or preferences) to provide a more personalised online experience. For example, they might remember your name and e-mail in comment forms so you don’t have to re-enter this information next time you visit our site

Targeting Cookies: We use targeting cookies designed to gather information from you on your advice so that we are able to display advertisements to you based on relevant topics that interest you. We use the following types of targeting cookies on our website:

  1. Analytics Cookies: These cookies help us understand how you interact with our platforms by providing information such as the areas visited, the time spent on the website, and any issues encountered, such as error messages. These cookies are used to track the use and performance of our website and services. The majority of the information in these cookies collect is aggregated and therefore anonymous and used only to improve how our websites work. However, as part of Google Analytics, some data (your IP address) will be transmitted to and stored by Google on servers in the UK temporarily, prior to it being anonymised.

  2. Social Media cookies: We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways. For these to work the following social media sites including Facebook, will set cookies through our site which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

  3. Marketing Cookies: We use marketing cookies on our website to monitor and track user behaviour in order to serve you with certain advertising relevant to your interests.

  4. Email Interaction Cookies: Our emails may contain cookies to tell us whether they are opened and verify any clicks through to links within an email. We (or our marketing service provider on our behalf) use this information to help us understand how an email campaign performed, what types of emails and content our subscribers find interesting, and what actions recipients of our emails took, so we can improve our email campaigns in the future and make our emails more relevant to you. If you do not wish the cookies to be downloaded onto your device, please contact us and let us know or alternatively you should select to receive emails from us in plain text rather than HTML.

COOKIES REGISTER

We keep a record of all the cookies we use on our website to provide clear information to you and we update this register regularly.

Name Description Source (e.g. first party or third party – such as Google) Category (e.g. necessary/analytics/functional/social media, etc.) Expiry
userToken user FIRST-PARTY Strictly Necessary Lifespan:7 days
_gclxxxx Google conversion tracking cookie FIRST-PARTY Performance Lifespan:3 months
_ga This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners.Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics. FIRST-PARTY Performance Lifespan:2 years
_gat_UA-nnnnnnn-nn This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. FIRST-PARTY Performance Lifespan:a few seconds
_gat This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics. FIRST-PARTY Performance Lifespan:a few seconds
_gid This cookie name is associated with Google Universal Analytics. This appears to be a new cookie and as of Spring 2017 no information is available from Google. It appears to store and update a unique value for each page visited.Used to distinguish users by Google Analytics – third-party analytics cookies: google analytics for statistical purposes. Type of data processed: IP addresses. To maximize the privacy of users / visitors, we use the “masking IP” feature, which imposes on the system the darkening of the last 8 digits of the IP address of the user / visitor before any type of processing is performed, making in fact the analyzed Purpose: to collect information, in aggregate form, on the number of users and on how they visit our site, to process statistics. FIRST-PARTY Performance Lifespan:a day
_uetvid This is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website. FIRST-PARTY Performance Lifespan:16 days
NetOutcome This cookie name is associated with software from Redeye International Ltd, a UK company providing services for better targeting of marketing messages to a website owner's customers. FIRST-PARTY Targeting Lifespan:15 years
_uetsid This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. FIRST-PARTY Targeting Lifespan:a day
NetOutcome This cookie name is associated with software from Redeye International Ltd, a UK company providing services for better targeting of marketing messages to a website owner's customers. FIRST-PARTY Targeting Lifespan:15 years
redeye This cookie name is associated with software from Redeye International Ltd, a UK company providing services for better targeting of marketing messages to a website owner's customers FIRST-PARTY Targeting Lifespan:a few seconds
_fbp Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers FIRST-PARTY Targeting Lifespan:3 months
redeye This cookie name is associated with software from Redeye International Ltd, a UK company providing services for better targeting of marketing messages to a website owner's customers FIRST-PARTY Targeting Lifespan:a few seconds
_GRECAPTCHA THIRD PARTY Targeting Lifespan:6 months
MUID This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. THIRD PARTY Targeting Lifespan:a year
fr Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers THIRD PARTY Targeting Lifespan:3 months
GCLB FIRST PARTY Unknown Lifespan:Session
unbxd.visitId FIRST PARTY Unknown Lifespan:a few seconds
unbxd.userId FIRST PARTY Unknown Lifespan:10 year
unbxd.foo FIRST PARTY Unknown Lifespan:Session
countryCode FIRST PARTY Unknown Lifespan:10 years
unbxd.visit FIRST PARTY Unknown Lifespan:a few seconds

GOOGLE ANALYTICS

Our website uses Google Analytics, a web analytics service provided by Google, Inc. (‘Google’) Google Analytics uses cookies (text files placed on your computer) to help us analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the UK. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage, such as facilitating remarketing. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

DISABLING THE USE OF COOKIES

You can view and manage cookie settings here

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You may also refuse to accept cookies by changing the settings of your Internet browser. If you do not want cookies to be placed on your device, you can control this through your browser’s settings. Please refer to the links below for each browser’s guide on how to turn off or delete cookies.

Alternatively, you can control some third-party cookies by using a privacy enhancement platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.

If you choose not to allow the use of cookies, some areas of our website may not function properly or be accessible, and you’ll need to accept the use of cookies and provide other cookie-preference information again if you change your mind.

As explained above, we use Google Analytics to measure traffic on our website. If you’d like to opt out of tracking by Google Analytics, visit the Google Analytics opt-out page. Google has their own Privacy Policy which you can review here.

CHANGES TO THIS COOKIE POLICY

From time to time we may make changes to this Cookie Policy to ensure that it is accurate and up to date and to reflect any changes in the law. This policy was last updated on 26th April 2021.

Contacting us and making a complaint

If you have comments, questions or complaints about or requests relating to this Cookie Policy statement, please contact us using: data@worldofbooks.com.