The 11 Immutable Laws of Internet Branding by Al Ries

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The 11 Immutable Laws of Internet Branding by Al Ries

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Summary

The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. The authors divulge their revolutionary strategies needed to successfully build a company, product or service into a profitable brand using the Internet.

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The 11 Immutable Laws of Internet Branding by Al Ries

The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. The authors divulge their revolutionary strategies needed to successfully build a company, product or service into a profitable brand using the Internet.

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Al Ries is one of the world's best know marketing strategists and author of Focus: The Future of Your Company Depends on It and The 22 Immutable Laws of Branding. With Jack Trout he has written 5 other successful titles, The 22 Immutable Laws of Marketing, Positioning, Marketing Warfare, Bottom-up Marketing and Horse Sense. Laura Ries is a partner in their consulting firm, Ries & Ries.
SKU Unavailable
ISBN 13 9780006532477
ISBN 10 0006532470
Title The 11 Immutable Laws of Internet Branding
Author Al Ries
Condition Unavailable
Binding Type Paperback
Publisher HarperCollins Publishers
Year published 2001-05-08
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.