The 22 Immutable Laws of Branding by Al Ries

  •
1 1

The 22 Immutable Laws of Branding by Al Ries

Checking stock...
Checking stock...
Summary

The only way to stand out in the cluttered marketplace is to build a product into a brand - think Nike, Hoover, Xerox and Kleenex. Marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this environment.

The feel-good place to buy books
  • Free delivery in Australia
  • Supporting authors with AuthorSHARE
  • 100% recyclable packaging
  • Proud to be a B Corp – A Business for good

The 22 Immutable Laws of Branding by Al Ries

The only way to stand out in the cluttered marketplace is to build a product into a brand - think Nike, Hoover, Xerox and Kleenex. Marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this environment.

You might also like

Al Ries is one of the world's best known marketing strategists and with Jack Trout the author of 5 other successful titles, The 22 Immutable Laws of Marketing, Positioning, Marketing Warfare, Bottom-up Marketing, and Horse Sense. Laura Ries is a partner in their consulting firm, Ries & Ries. They live in the USA.
SKU Unavailable
ISBN 13 9780002570459
ISBN 10 0002570459
Title The 22 Immutable Laws of Branding
Author Al Ries
Condition Unavailable
Binding Type Hardback
Publisher HarperCollins Publishers
Year published 1999-04-06
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.