The 22 Immutable Laws of Branding by Al Ries

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The 22 Immutable Laws of Branding by Al Ries

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Summary

The only way to stand out in the cluttered marketplace is to build a product into a brand - think Nike, Hoover, Xerox and Kleenex. Marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this environment.

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The 22 Immutable Laws of Branding by Al Ries

The only way to stand out in the cluttered marketplace is to build a product into a brand - think Nike, Hoover, Xerox and Kleenex. Marketing strategist Al Ries and his partner Laura Ries share the 22 rules that reap the highest of rewards in this environment.

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'Attacks the jargon of the marketing professional with common senseIndependent
Al Ries is one of the world's best known marketing strategists. He is the co-author of such bestselling books as Positioning: The Battle for Your Mind, Marketing Warfare, Bottom-up Marketing and Horse Sense and the author of Focus: The Future of Your Company Depends on it. Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm.
SKU Unavailable
ISBN 13 9780006531296
ISBN 10 0006531296
Title The 22 Immutable Laws of Branding
Author Al Ries
Condition Unavailable
Binding Type Paperback
Publisher HarperCollins Publishers
Year published 2000-04-03
Number of pages 192
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.