A-Z of better brand language
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A-Z of better brand language by Rob Self-Pierson
Ever wondered why the words you write aren't having the impact you expect?
In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand.
With the 26 letters of the English alphabet his muses, Rob shares insight from more than a decade of writing for and advising the world's most influential brands. From Audience to Play, Feeling to Surprises, the A-Z shares trade secrets, shatters common myths, and is guaranteed to inspire anybody who writes.
Packed with fresh approaches, tips and language exercises to try today, the A-Z of better brand language is the definitive guide to improving the way you work with words.
| SKU | Unavailable |
| ISBN 13 | 9780993323423 |
| ISBN 10 | 0993323421 |
| Title | A-Z of better brand language |
| Author | Rob Self-Pierson |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Brand Language Studio |
| Year published | 2021-12-06 |
| Number of pages | 66 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |