Adobe Analytics For Dummies by David Karlins

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Adobe Analytics For Dummies by David Karlins

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Adobe Analytics For Dummies by David Karlins

Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively. Even if you're a digital marketer who doesn't have their hands in data day in and day out, this easy-to-follow reference makes it simple to utilize Adobe Analytics. With the help of this book, you'll better understand how your marketing efforts are performing, converting, being engaged with, and being shared in the digital space. Evaluate your marketing strategies and campaigns Explore implementation fundamentals and report architecture Apply Adobe Analytics to multiple sources Succeed in the workplace and expand your marketing skillset The marketing world is continually growing and evolving, and Adobe Analytics For Dummies will help you stay ahead of the curve.

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Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.

SKU Unavailable
ISBN 13 9781119446088
ISBN 10 1119446082
Title Adobe Analytics For Dummies
Author David Karlins
Condition Unavailable
Binding Type Paperback
Publisher John Wiley & Sons Inc
Year published 2019-05-10
Number of pages 400
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable