Advertising, The Uneasy Persuasion by Michael Schudson

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Advertising, The Uneasy Persuasion by Michael Schudson

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Part of Routledge Library Editions: Advertising series

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Advertising, The Uneasy Persuasion by Michael Schudson

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

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SKU Unavailable
ISBN 13 9781138966185
ISBN 10 1138966185
Title Advertising, The Uneasy Persuasion
Author Michael Schudson
Series Routledge Library Editions: Advertising
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2015-11-26
Number of pages 336
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.