Alternative Market Research Methods by Alison Lawson

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Alternative Market Research Methods by Alison Lawson

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Summary

Alternative Market Research Methods explains non-mainstream and alternative research methods in market research simply and practically, demonstratinghow they can yield a greater depth of understanding and facilitate innovative research design.

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Alternative Market Research Methods by Alison Lawson

Alternative Market Research Methods explains non-mainstream and alternative research methods in market research simply and practically, demonstratinghow they can yield a greater depth of understanding and facilitate innovative research design.

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David Longbottom is a Reader in Marketing at the University of Derby, UK.

Alison Lawson is a Senior Lecturer in Marketing at the University of Derby, UK.

SKU Unavailable
ISBN 13 9781138843721
ISBN 10 1138843725
Title Alternative Market Research Methods
Author Alison Lawson
Condition Unavailable
Binding Type Paperback
Publisher Taylor & Francis Ltd
Year published 2016-09-15
Number of pages 312
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.