Analysing Media Texts by Andrew Burn
Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.
Dr Burn is a lecturer in Media Education at IOE, UCL’s Faculty of Education and Society, University College London, UK. David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).
| SKU | Unavailable |
| ISBN 13 | 9780826464705 |
| ISBN 10 | 082646470X |
| Title | Analysing Media Texts |
| Author | Andrew Burn |
| Series | Continuum Research Methods |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | Bloomsbury Publishing PLC |
| Year published | 2003-12-01 |
| Number of pages | 104 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |