Analytics in a Big Data World by Bart Baesens

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Summary

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior.

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Analytics in a Big Data World by Bart Baesens

The guide to targeting and leveraging business opportunities using big data & analytics By leveraging big data & analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior.

BART BAESENS is an associate professor at KU Leuven (Belgium) and a lecturer at the University of Southampton (United Kingdom), as well as an internationally known data analytics consultant. He is a foremost researcher in the areas of web analytics, customer relationship management, and fraud detection. His findings have been published in well-known international journals including Machine Learning and Management Science. Baesens is also co-author of the book Credit Risk Management: Basic Concepts (Oxford University Press, 2008).

SKU Unavailable
ISBN 13 9781118892701
ISBN 10 1118892704
Title Analytics in a Big Data World
Author Bart Baesens
Series Wiley And Sas Business Series
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2014-07-01
Number of pages 256
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.