Annie Sloan Decorative Decoupage
Annie Sloan Decorative Decoupage
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Annie Sloan Decorative Decoupage by Annie Sloan
Marketing Research is a comprehensive textbook specially designed to meet the needs of management students. It combines the quantitative and qualitative aspects of marketing research, and addresses its utility for both the researcher and the end-user. The text provides in-depth coverage of the key elements of the subject: its theoretical foundations, techniques of planning and design, research methodology for the implementation of quantitative and qualitative techniques, presentation and interpretation of findings through reports, and the use of marketing research techniques for developing and evaluating marketing strategies. Among the other important topics discussed are the role of research in marketing, planning for market research, types of research and sources of data, design of questionnaires and interview guides, interview techniques, methods of sampling, implementing qualitative and quantitative research, data editing and tabulation, data analysis, and computer-based techniques of data analysis. Users would find this book highly useful for its coverage of the fundamental concepts of marketing research and its relevance to business decision-making explained through classroom-tested case studies, caselets, tables, flow charts, and diagrams.
Annie Sloan is one of the world's most respected experts in the field of decorative painting. She runs highly successful workshops from her store in Oxford, UK, and teaches in the US, Canada, Europe, Australia, New Zealand, and South Africa. Annie has written more than twenty books, which include the bestselling Quick and Easy Paint Transformations, Color Recipes for Painted Furniture, and Annie Sloan's Room Recipes for Style and Color, all published by CICO Books. Annie sells her own highly acclaimed range of Chalk Paint (R), which is available from over 1000 stockists worldwide. She has also launched fabric and fragrance collections that complement the paint range. Annie lives in Oxford, UK, with her husband.
| SKU | Unavailable |
| ISBN 13 | 9780762100118 |
| ISBN 10 | 0762100117 |
| Title | Annie Sloan Decorative Decoupage |
| Author | Annie Sloan |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Reader's Digest Association |
| Year published | 1998-03-23 |
| Number of pages | 96 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |