Any Spare Change? by Robert Ashton

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Any Spare Change? by Robert Ashton

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Any Spare Change? by Robert Ashton

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism prosumer at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

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SKU Unavailable
ISBN 13 9780955963254
ISBN 10 0955963257
Title Any Spare Change?
Author Robert Ashton
Condition Unavailable
Binding Type Paperback
Publisher Turnpike Press
Year published 2019-11-26
Number of pages 138
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.