The Art of Membership by Sheri Jacobs
The Art of Membership offers 13 rules of the road for membership engagement, recruitment, and retention that organizations can put to work immediately regardless organization size, culture, type or environment. The Rules are concrete, irrefutable and based on the author s experience and extensive research.
Sheri Jacobs, CAE, is president and CEO of Avenue M Group, a full-service association marketing agency with in-depth expertise in member behavior, engagement, and retention. Formerly, she was the director of membership at the American Academy of Implant Dentistry, director of marketing and communications at the American Bar Association Law Practice Management Section, and chief marketing officer, Association Forum of Chicagoland. She is a regular speaker and presenter at association conferences and events including ASAE's Annual Meeting & Exposition.
| SKU | Unavailable |
| ISBN 13 | 9781118633106 |
| ISBN 10 | 1118633105 |
| Title | The Art of Membership |
| Author | Sheri Jacobs |
| Series | Asae Series |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons Inc |
| Year published | 2014-01-13 |
| Number of pages | 304 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |