Audience by Jeffrey K Rohrs

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Audience by Jeffrey K Rohrs

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Summary

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.

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Audience by Jeffrey K Rohrs

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships.

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JEFFREY K. ROHRS is a recovering attorney, life-long Cleveland sports fan/victim, and pied piper of common-sense marketing advice. As VP of Marketing Insights for ExactTarget, a salesforce. com company, he co-created and produces the award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series—the world’s first and longest-running examination of consumer relationships with brands through email, mobile, and social channels.

SKU Unavailable
ISBN 13 9781118732731
ISBN 10 1118732731
Title Audience
Author Jeffrey K Rohrs
Condition Unavailable
Binding Type Hardback
Publisher John Wiley & Sons Inc
Year published 2013-12-06
Number of pages 288
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.